Does the Southern Steer definition of 'Competitive Business' include businesses that feature a butcher?

According to the 2025 Southern Steer Franchise Disclosure Document, a 'Competitive Business' is defined to include businesses that feature a butcher. Specifically, the FDD states that a Competitive Business means any business, other than another Southern Steer Business, that offers products and services that are the same as, similar to, or competitive with a Southern Steer Business, operates in competition with or similar to a Southern Steer Business, or sells goods or provides services that features a butcher, a specialty grocer, marinated meats, or food preparation classes or that employs or incorporates one or more distinctive elements of the System.

This definition has significant implications for prospective franchisees. It means that during the term of their franchise agreement, and potentially for a period after, they may be restricted from owning or operating certain types of businesses that compete with Southern Steer. The inclusion of businesses that feature a butcher in the definition of 'Competitive Business' suggests that Southern Steer views such businesses as direct competitors.

Therefore, a prospective franchisee should carefully consider this definition and how it might impact their future business endeavors. They should also review the franchise agreement to understand the specific restrictions and obligations related to competitive businesses, including any geographic limitations or time restrictions that may apply after the franchise agreement ends. Understanding these restrictions is crucial for making an informed decision about investing in a Southern Steer franchise.