How will Southern Steer communicate modifications to the System standards to franchisees?

According to the 2025 Southern Steer Franchise Disclosure Document, Southern Steer franchisees are expected to stay informed about changes to the Brand Manual and System standards by frequently monitoring their email and any System intranet. This implies that Southern Steer will primarily use electronic communication methods to disseminate updates and modifications to its franchisees. Franchisees are responsible for keeping up-to-date with these communications.

This requirement places a responsibility on the franchisee to regularly check for updates to ensure compliance with the latest standards. Failure to do so could result in non-compliance and potential breach of the franchise agreement. Franchisees must ensure they have reliable access to email and the System intranet to receive these important communications from Southern Steer.

Furthermore, franchisees are obligated to implement these changes, even if it requires additional expenditures. This could include purchasing new equipment, altering store layouts, or adopting new procedures. The franchisee bears the financial burden of adapting to these changes, which should be factored into their ongoing operational costs. This is a fairly standard practice in franchising, as systems evolve to maintain competitiveness and brand standards.

Overall, Southern Steer's communication method relies on the franchisee's diligence in monitoring electronic channels. Franchisees should be prepared to adapt to changes promptly and bear any associated costs. This highlights the importance of maintaining open communication with Southern Steer and proactively addressing any concerns regarding the implementation of new standards.