Before a Southern Steer business opens, who will provide assistance to the franchisee?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
greement; Personal Guaranty to | | | | | MUDA | |
ITEM. 10 FINANCING
We do not offer direct or indirect financing to You. We do not guarantee any note, lease, or obligation.
ITEM. 11 FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING
Except as listed below, We are not required to provide You with any assistance.
Before You open Your Southern Steer Business, We, Our Affiliate(s), or Our designee will:
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- Designate Your Protected Area and Development Territory (if You sign the MUDA). (see Section 1.4 and Attachment A of the Franchise Agreement and Section 2.1 and Attachment A of the MUDA).
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- Provide You with Our site criteria for a Southern Steer Business. The site criteria may include demographic characteristics, traffic patterns, parking, neighborhood characteristics, competition from, proximity to, and nature of other businesses, foot traffic, daytime business population, size, appearance, and other physical and commercial characteristics. (see Section 10.2(b) of the Franchise Agreement).
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- Review the Site information You provide for a proposed Site for Your Southern Steer Business and approve or disapprove the Site You select. You are responsible for doing Your own market research, finding a qualified agent, and selecting the location, subject to Our approval, for Your Southern Steer Business. Our consent to a particular Site is not Our endorsement of any particular Site, nor will it constitute a warranty by Us as to the future success of the Southern Steer Business at the Site. (see Section 5.2 of the Franchise Agreement).
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- Review and approve Your proposed lease or purchase agreement for Your Site. (see Section 5.3 of the Franchise Agreement).
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- Provide Site and signage plan templates, review Your layout and design plans for Your Southern Steer Business and make suggestions for layout and design of Your Southern Steer Business. Any such suggestions will not include the requirements of any federal, state, or local law, code, or regulation for Your Southern Steer Business, including those concerning the Americans with Disabilities Act or similar rules governing public accommodations for persons with disabilities, nor will Our suggestions include the requirements of, or be used for, construction drawings or other documentation necessary to obtain permits or authorization to build Your Southern Steer Business. You will construct Your Southern Steer Business in accordance with specifications and plans prepared by You based upon Our standards and subject to Our approval. You will pay all costs and expenses for construction plans and specifications for Your Southern Steer Business (see Section 5.5 of the Franchise Agreement).
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- Provide You access to the Brand Manual. The Brand Manual is confidential and will remain Our property during and after the term of the Franchise Agreement. A copy of the table of contents to the Brand Manual that consists of 130 pages is attached to this Franchise Disclosure Document as Exhibit H. (see Section 11 of the Franchise Agreement).
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- Provide You with access to Our current list of initial inventories for Goods, Supplies and Services required for Your Southern Steer Business (see Sections 7, 8.2 and 10(g) of the Franchise Agreement).
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- Provide You with access to Our current list of designated and approved suppliers and/or specifications for the Goods, Supplies and Services required by Us for use or sale in and operation of Your Southern Steer Business (see Sections 7, 8.2 and 10.2(g) of the Franchise Agreement).
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- Provide You with access to Our current initial marketing material which may include flyers, promo cards and menus (see Section 10.2(h) and 10.3(d) of the Franchise Agreement). You are required to have the marketing materials printed from our designated supplier at your cost.
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- Provide You or Your Operating Principal and Your Designated Manager with Our Initial Training Program for up to two weeks at Our corporate headquarters or such other location We designate (see Section 6.1 of the Franchise Agreement).
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Source: Item 11 — ITEM. 11 FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–35)
What This Means (2025 FDD)
According to Southern Steer's 2025 Franchise Disclosure Document, before a Southern Steer business opens, Southern Steer, its affiliates, or its designees will provide certain assistance to the franchisee. This includes designating the franchisee's protected area and development territory, if applicable, and providing the franchisee with Southern Steer's site criteria.
Southern Steer will review the site information provided by the franchisee for a proposed site and either approve or disapprove the site selected. They will also review and approve the franchisee's proposed lease or purchase agreement for the site. Additionally, Southern Steer will provide site and signage plan templates and review the franchisee's layout and design plans for the Southern Steer business, offering suggestions for layout and design.
Southern Steer will provide access to the Brand Manual, the current list of initial inventories for goods, supplies, and services, the current list of designated and approved suppliers, and the current initial marketing material. Furthermore, Southern Steer will provide the franchisee or their Operating Principal and Designated Manager with the Initial Training Program for up to two weeks at their corporate headquarters or another designated location. They will also provide guidance, strategy, and advice for the Southern Steer business during regular business hours via telephone, e-mail, or other means they determine.