Where in the Southern Steer Brand Manual are the franchisee's obligations discussed?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
ntents
| Chapter 1: General Information | 51. The Purpose of the Manual 2 |
|---|---|
| 2. How to Use This Manual | 3 |
| 3. The Southern Steer Butcher Story | 5 |
| 4. Guiding Principles | 6 |
| Chapter 2: The Franchise Relationship | 7 |
| 1. The Franchise Defined | 8 |
| 2. The Franchisee/Franchisor Relationship | 9 |
| 2.1. Independent Contractor | 9 |
| 2.2. Independently Owned and Operated | 9 |
| 2.3. You Are the CEO of This Business | 9 |
| 2.4. Joint Employment & Vicarious Liability | 10 |
| 2.5. Prices & Price Fixing | 10 |
| 2.5.1. Accidental Price Fixing | 11 |
| 3. Our Responsibilities | 12 |
| 3.1. Pre-opening Obligations | 12 |
| 3.2. Continuing Obligations | 12 |
| 4. Your Obligations | 14 |
| 4.1. Participation in the Business | 14 |
| 4.2. Compliance | 14 |
| 4.2.1. Southern Steer Butcher Standards | 14 |
| 4.2.1.1. Site and Lease Requirements | 15 |
| 4.2.1.2. Signage | 15 |
| 4.2.1.3. Remodeling & Updating | 15 |
| 4.2.2. Compliance with the Law | 15 |
| 4.2.3. PCIDSS Compliance | 16 |
| 4.2.4. ServSafe Certification | 16 |
| 4.2.5. Products & Services | 16 |
| 4.2.6. Payment of Fees & Taxes | 16 |
| 4.2.7. Taxes | 18 |
| 4.3. Minimum Sales Requirements | 18 |
| 4.4. Confidentiality | 18 |
| 4.5. Site Development | 19 |
| 4.5.1. Premises | 19 |
| 4.5.2. Opening | 19 |
| 4.5.3. Computers, Software & Technology | 20 |
| 4.5.3.1. Telephone | 20 |
| 4.5.3.2. Point of Sale | 20 |
| 4.5.3.3. Internet Provider & Email Address | 21 |
| 4.5.3.4. Website & Mobile Application | 21 |
| 4.5.3.5. Online Ordering System | 21 |
| 4.5.3.6. Social Media | 21 |
| 4.6. Training | 21 |
| 4.7. Meetings | 22 |
| 4.7.1. Brand Conference | 22 |
| 4.7.2. Periodic Conferences & Seminars | 22 |
| 4.8. Use of Marks & Proprietary Information | 23 |
| 4.9. Advertising and Promotion | 23 |
| 4.9.1. Approved Marketing and Advertising | 23 |
| 4.9.2. Marketing Reports | 24 |
| 4.10. Insurance | 24 |
| -------------------------------------------- | ---- |
| 4.11. Approved Products & Services | 25 |
| 4.11.1. Approved Vendors | 25 |
| 4.12. Books, Records and Reports | 26 |
| 4.12.1. Chart of Accounts | 26 |
| 4.12.2. Submission of Financial Statements | 26 |
| 4.13. Loyalty Rewards & Gift Card Program | 27 |
| 4.14. Audits & Inspections | 27 |
| 5. |
Source: Item 5 — and 7 of the FDD, Section 3.1 of the Franchise Agreement and Section 4.1 of the Multi-Unit Development Agreement are hereby amended to state that payment of the initial franchise fee and development fee will be deferred until We have satisfied Our pre-opening obligations, and You have commenced business operations. (FDD pages 168–290)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, Chapter 2, Section 4 of the Brand Manual outlines the franchisee's obligations. This section, titled "Your Obligations," begins on page 14 of the manual.
The Brand Manual details various aspects of a franchisee's responsibilities. These include participation in the business, compliance with Southern Steer standards and all applicable laws, PCIDSS compliance, ServSafe certification, and adherence to approved products and services. Franchisees are also obligated to handle the payment of fees and taxes, meet minimum sales requirements, maintain confidentiality, and manage site development.
Furthermore, the Brand Manual covers obligations related to technology, such as computers, software, telephone systems, point of sale systems, internet providers, email addresses, websites, mobile applications, and online ordering systems. It also addresses social media usage, training, meeting attendance, the use of marks and proprietary information, advertising and promotion, insurance, and adherence to approved products and services, including vendor relationships. Finally, franchisees must maintain proper books, records, and reports, including a chart of accounts and the submission of financial statements, as well as manage loyalty rewards and gift card programs.