Who bears the expense of complying with modifications or discontinuation of Marks for a Southern Steer franchise?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
In the event that Franchisor or an Affiliate, in its sole discretion, determines it is necessary to modify or discontinue use of any Marks or to develop additional or substitute marks or trade names, Franchisee will, within 90 days, or such earlier or longer period of time set out in the written notice from Franchisor, take such action directed by Franchisor at Franchisee sole expense, as may be necessary to comply with such modification, discontinuation, addition or substitution.
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, the franchisee is responsible for the expenses associated with modifications or discontinuation of any Marks. Specifically, if Southern Steer decides to modify or discontinue the use of any Marks, the franchisee must take the necessary actions to comply with these changes at their own expense.
This means that if Southern Steer decides to update its logos, branding, or other Marks, the franchisee will be required to update their signage, marketing materials, and any other items displaying the old Marks. The franchisee bears the full financial burden of these changes, which could include costs for new signs, printed materials, and other related expenses. The franchisee has 90 days, or another period specified by Southern Steer, to implement these changes after receiving written notice.
This requirement is fairly standard in franchising, as franchisors need to maintain brand consistency across all locations. However, it's important for prospective Southern Steer franchisees to understand that these costs can arise and should be factored into their financial planning. Franchisees should inquire about the potential frequency and scope of such changes to better anticipate these expenses.