Who bears the expense of actions taken by a Southern Steer franchisee to comply with modifications or discontinuation of Marks?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
In the event that Franchisor or an Affiliate, in its sole discretion, determines it is necessary to modify or discontinue use of any Marks or to develop additional or substitute marks or trade names, Franchisee will, within 90 days, or such earlier or longer period of time set out in the written notice from Franchisor, take such action directed by Franchisor at Franchisee sole expense, as may be necessary to comply with such modification, discontinuation, addition or substitution.
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, the franchisee is responsible for the expenses incurred when complying with modifications or the discontinuation of any Marks. Specifically, if Southern Steer decides to modify or discontinue the use of any of its Marks, franchisees must take actions directed by Southern Steer to comply with the changes.
Southern Steer franchisees are obligated to implement these changes within 90 days, or within the timeframe specified in a written notice from Southern Steer. The franchisee bears the sole expense of these actions, which may include costs associated with updating signage, marketing materials, and other branded items to reflect the new Marks or the discontinuation of old ones.
This requirement ensures that all Southern Steer locations maintain a consistent brand image, but it also means that franchisees must be prepared to cover potentially significant costs for rebranding or updates as directed by Southern Steer. Prospective franchisees should consider these potential expenses when evaluating the financial aspects of investing in a Southern Steer franchise.