When does the Southern Steer agreement term end, according to the MUDA?

According to Southern Steer's 2025 Franchise Disclosure Document, the length of the Multi-Unit Development Agreement (MUDA) begins on the effective date and concludes on the last day of the calendar month when the final Southern Steer Business is required to be developed and opened, as outlined in the Development Schedule. This means the agreement's duration is directly tied to the franchisee's ability to meet the development milestones for opening new locations.

For a prospective Southern Steer multi-unit developer, this condition highlights the importance of adhering to the Development Schedule. Failure to open stores according to the agreed-upon timeline could impact the term of the MUDA. The franchisee should carefully review the Development Schedule and assess their capacity to meet these obligations before entering into the agreement.

Unlike a standard franchise agreement with a fixed term (e.g., 10 years), the MUDA's term is variable and dependent on the franchisee's performance in developing multiple units. This structure incentivizes rapid and successful expansion but also places a significant responsibility on the franchisee to manage development effectively. Prospective franchisees should seek clarification from Southern Steer regarding any flexibility in the Development Schedule and the potential consequences of delays.