According to Punch King Fitness's 2024 Franchise Disclosure Document, the company does not use public figures to promote its franchise, with one exception. Cung Lee, a former Strikeforce and UFC fighter and actor, has an ownership interest in Punch King, LLC, the parent company of the franchise. However, the document explicitly states that no other public figures are used for promotional purposes.

While Punch King Fitness does not actively engage public figures for promotion, the ownership stake of Cung Lee in the parent company could indirectly influence the brand's image and appeal. Prospective franchisees might find this association beneficial, as it could lend credibility or attract customers interested in martial arts and fitness.

It is important to note that the FDD specifies that only Cung Lee has an ownership interest. Franchisees should confirm with Punch King Fitness whether this arrangement is current and if there are any plans to involve other public figures in the future. Understanding the extent and nature of any celebrity involvement can help franchisees assess the potential impact on their business.