What is the 'System' that Punch King Fitness has developed and is further developing?

WHEREAS Franchisor has dedicated time, skill, effort, and money to create and develop and continues to develop a system (the System) for the establishment and operation of a distinctive type of business (referred to as a Punch King Fitness or the Franchised Business) that offers HITT boxing and kickboxing training, personal fitness training, nutritional services, and functional fitness training; and

WHEREAS, the System consists of distinctive methods and procedures for marketing and advertising; specially designed business forms and procedures for the efficient operation of the Franchised Business; an operations manual (the Operating Manual); and specially designated equipment, techniques, and procedures for the promotion and provision of Franchisee's services; and

WHEREAS, Franchisor has invested substantial amounts of money in developing and continues to develop, use and control the use of the marks Punch King Fitness design, stylized, any derivatives thereof, and certain other trade names, business names, service marks, trademarks, logos, designs, and trade symbols (collectively referred to as the Marks) to identify to the public the source of services marketed thereunder and through the Punch King Fitness System and to represent the Punch King Fitness uniform and high standards of quality; and

WHEREAS, The mark Punch King Fitness is registered/being with the United States Patent and Trademark Office. This registration engenders the exclusive right to use all of the Marks and any derivatives thereof in connection with the operation of the Punch King Fitness System, as are now or may from time to time be designated in writing for use in connection with the operation of the System, and

Source: Item 22 — CONTRACTS (FDD pages 56–215)