According to Punch King Fitness's 2024 Franchise Disclosure Document, the service mark "Punch King Fitness" identifies the format and system for the operation of a Punch King Fitness franchise. The "System" encompasses uniform standards, methods, procedures, and specifications for operating a Punch King Fitness franchise. This system is designed for businesses offering HITT boxing and kickboxing training, personal fitness training, nutritional services, and functional fitness training.

This means that when a franchisee operates a Punch King Fitness location, they are expected to adhere to the standards and procedures associated with the "Punch King Fitness" service mark. This mark represents the brand's identity and the quality of services offered. The franchise agreement grants the developer the obligation to establish and operate within a designated area, but it does not grant any right to use the Marks; the rights to use the Marks are granted only by Franchise Agreements.

Prospective franchisees should understand that the consistent use of the "Punch King Fitness" service mark is crucial for maintaining brand uniformity and customer recognition. They must follow the franchisor's guidelines and standards to ensure that their business aligns with the established system. This adherence helps protect the brand's reputation and ensures that customers receive a consistent experience across all Punch King Fitness locations.

Furthermore, the franchisor retains specific rights regarding the Marks and System, including establishing franchises outside the Development Area and selling products using the Marks through various channels. Franchisees need to be aware of these reserved rights, as they define the scope and limitations of their franchise operations and the franchisor's ability to expand and diversify the brand's presence.