According to Punch King Fitness's 2024 Franchise Disclosure Document, Cung Lee, a former Strikeforce and UFC fighter and actor, has an ownership interest in Punch King, LLC, the parent company. Currently, Punch King Fitness states that they do not use any other public figures to promote their franchise. This indicates that, as of the FDD date, Punch King Fitness is not actively using additional public figures for promotional purposes beyond Cung Lee's association through ownership.

For a prospective franchisee, this means the current marketing and brand strategy relies primarily on Cung Lee's existing involvement. Franchisees should not expect immediate marketing campaigns featuring other celebrities or public figures unless Punch King Fitness alters its strategy. This could be a point of consideration when evaluating the strength and reach of the brand's marketing efforts.

However, it is important to note that Punch King Fitness retains the flexibility to change its marketing approach in the future. While they currently do not use other public figures, this does not preclude them from doing so. A potential franchisee may want to inquire about the conditions under which Punch King Fitness might engage other public figures and how that might affect marketing contributions or strategies.