Did the Punch King Fitness National Advertising Fund collect any contributions in 2023?
Punch_King_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
The National Advertising Fund did not collect any contributions in 2023.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 28–35)
What This Means (2024 FDD)
According to Punch King Fitness's 2024 Franchise Disclosure Document, the National Advertising Fund did not collect any contributions in 2023. However, franchisees are obligated to contribute up to 2% of Gross Revenues to the Punch King Fitness National Advertising Fund. These contributions are used for various advertising and promotional activities at the national or regional level. These activities include preparing and conducting advertising campaigns, direct mail, outdoor billboard advertising, marketing surveys, public relations, and developing promotional materials for franchisees.
The funds may also cover the costs of employing advertising agencies and product development. Punch King Fitness may be reimbursed for labor, services, and costs incurred on behalf of the National Advertising Fund. The franchisor may also loan additional funds to the National Advertising Fund if needed. For company-owned locations, Punch King Fitness will contribute to the fund on the same basis as required of comparable franchises.
Franchisees who contribute to the fund can request a copy of the fund's unaudited financial statements after April 30th each year. The National Advertising Fund aims to maximize public recognition of the Punch King Fitness brand for the benefit of all franchisees. However, Punch King Fitness is not obligated to spend any specific amount of money in a franchisee's territory or ensure that the benefits are proportionate to their contributions.