What kind of advertising assistance does Punch King Fitness provide?
Punch_King_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
lable for your review.
National Advertising Fund.
You are obligated to contribute up to 2% of Gross Revenues to the Punch King Fitness National Advertising Fund. Contributions to the Punch King Fitness National Advertising Fund may be used for in-house, national or regional agencies to maintain, administer, research, direct, and prepare advertising and/or promotional activities, including, without limitation, the costs of preparing and conducting advertising campaigns, which may be local, regional or national, in various media; direct mail and outdoor billboard advertising; marketing surveys and other public relations activities; employing advertising agencies to assist therein; product development; and developing and providing promotional and other marketing materials for franchisees in the System. We may be reimbursed for any labor or services we provide to the fund and for any costs we incur for or on behalf of the National Advertising Fund for any labor or services that we provide to the fund and for any costs that we incur for or on behalf of the National Advertising Fund. We may loan the National Advertising Fund additional funds if needed. For each company-owned location (if any), we will contribute to the National Advertising Fund on the same basis as assessments required of comparable franchises within the System. Franchisees who contribute to the fund may obtain a copy of the fund's unaudited financial statements after April 30th of each year upon your written request. Except as disclosed above, neither we nor any affiliate of ours will receive any payment from the fund. We do not use National Advertising Fund dollars to solicit new franchise sales. (Sections IV of the Franchise Agreement).
The National Advertising Fund is intended to maximize general public recognition and acceptance of the Marks for the benefit of all franchisees within the System or a region, as the case may be. In administering
the National Advertising Fund and making expenditures, we are not obligated or required to spend any amount of money in your Territory or ensure that you or any franchise benefits are equivalent or proportionate to the Punch King Fitness National Advertising Fund contributions.
The National Advertising Fund did not collect any contributions in 2023. If excess amounts remain in the National Advertising Funds at the end of the year, the unused monies shall be retained by the National Advertising Fund. All expenditures in the following year(s) shall be made first out of accumulated earnings from the previous year(s), next out of earnings in the current year, and finally from contributions.
Franchise Advisory Council.
We may establish a Franchise Advisory Council. The purpose of the Franchise Advisory Council is to facilitate communication between our franchisees and us, which will lead to mutual growth, development, and profitability of the entire Punch King Fitness System. At your sole expense, you shall participate in local, regional, and national franchise advisory committees or councils if established or sanctioned by us. The Council serves in an advisory capacity only and does not have the authority to establish or modify our policies. We have the power to determine membership, the election of Council Officers, and change or dissolve the Franchise Advisory Council.
Computer Requirements.
You must buy and use Microsoft Windows OS, Impact Wrap Software, and Hardware. PushPress Gym Mangement Software. We estimate the cost of leasing or purchasing the computer system to be $1,500 to $2,000.
You must maintain, repair, upgrade, and update your computer system. Without a contractual limit on frequency and cost, you are required to lease, buy, use, update, and upgrade the computer hardware and software, mobile, internet, and other applications, or other programs that we designate and stipulate. We are not required and do not require our affiliates or third parties to maintain, repair, upgrade, and update your computer system. We estimate the annual costs of any optional or required maintenance updating, upgrading, or support contracts for the cash register or computer systems to be $4,000 — Article X of the Franchise Agreement.
You will use your computer system to maintain information about your customers, prepare proposals and invoices, transmit payment for products or services, maintain the financial records of the franchised business, access internet sites, and communicate with prospective and current customers, suppliers, us, and others via e-mail. You must provide us with independent access to all of the information generated and stored on your computer system if we request it, including the delivery of a backup of your database. There are no contractual limitations on our right to access the information.
Site Selection and Opening.
Punch King Fitness April 26, 2024 32 The site of a Punch King Fitness Training Facility Franchised Business is a 1,500 to 3000 square feet standalone building or space within a shopping center for Boutique Locations, 4,000 to 7,000 square feet space for a Medium Size Location, 7,000 to 10,000 square feet for a Full Fitness location, and 10,000 to 1500 square feet for a Big Box Locations. The Big Box location is our largest size location with between 10,000 to 1500 square feet. We do not select your site.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 28–35)
What This Means (2024 FDD)
According to Punch King Fitness's 2024 Franchise Disclosure Document, franchisees are obligated to contribute up to 2% of Gross Revenues to the National Advertising Fund. These contributions may be used for various advertising and promotional activities, including advertising campaigns (local, regional, or national), direct mail, outdoor billboard advertising, marketing surveys, public relations, and the development of marketing materials. Punch King Fitness may be reimbursed for labor or services provided to the fund. Franchisees can request a copy of the fund's unaudited financial statements after April 30th each year.
Punch King Fitness will provide marketing consultation, general advertising strategy, promotional planning, and budgeting at the franchisee's request. However, Punch King Fitness is not obligated to conduct advertising in the franchisee's territory except as provided in the FDD. Franchisees must submit all advertising and promotional materials displaying the Punch King Fitness marks for prior approval, which Punch King Fitness will provide or deny within 15 days. Punch King Fitness retains the right to use and own any franchisee-developed advertising.
Franchisees must participate in any gift certificate, loyalty program, and gift card administration programs that Punch King Fitness designates. Franchisees are also required to spend sufficient resources on local advertising to promote their Punch King Fitness franchise, with a suggested amount of $100 per month. Additionally, it is recommended that franchisees spend between $2,500 and $3,500 on grand opening advertising during the first 3 months of operation. Punch King Fitness also reserves the exclusive right to control any websites or web pages concerning Punch King Fitness Franchise Businesses and the Marks. Franchisees can promote their business via social media, provided that Punch King Fitness is granted administrative access and that all uses comply with the Operating Manual and System Standards. Punch King Fitness will be the sole owner of all related intellectual property rights of all Social Media and other digital and media accounts and all content posted on Social Media.