According to Punch King Fitness's 2024 Franchise Disclosure Document, Section IV of the Area Development Agreement pertains to the Development Area and outlines the developer's exclusivity within that area. Specifically, it states that as long as the developer adheres to the Development Schedule by opening and operating Punch King Fitness Franchised Businesses and maintains the minimum required number of open businesses, Punch King Fitness will not establish or license others to establish the same Punch King Fitness Model Concept within the Development Area.

However, Punch King Fitness retains the right to establish or license others to establish different Punch King Fitness Model Concepts, including storefront, brick and mortar, co-branded, pop-up, virtual, or mobile outlets, within the Development Area under the Punch King Fitness Marks and System. This means that while the developer has some protection against direct competition from the same type of Punch King Fitness franchise, Punch King Fitness can still introduce alternative business models or license others to do so within the same area.

Additionally, the agreement specifies that except as expressly provided, Punch King Fitness retains all rights and discretion concerning the Marks and System. This includes the right to establish or license Punch King Fitness Franchised Businesses outside the Development Area, establish other businesses under different systems (as long as they are not Competitive Businesses) within the Development Area, acquire and operate businesses similar to Punch King Fitness Franchised Businesses (as long as they do not use the Marks), and sell authorized services and products through alternate channels of distribution or Model Concepts, such as storefronts, co-branded outlets, internet sites, and direct mail. Punch King Fitness also retains the right to advertise and sell goods or services using the Marks over the internet or any other electronic network and engage in activities not expressly forbidden by the agreement. These stipulations define the scope of the developer's exclusive rights and the limitations placed upon them by Punch King Fitness.