Can Punch King Fitness advertise goods or services using the Punch King Fitness Marks over the internet?

According to Punch King Fitness's 2024 Franchise Disclosure Document, Punch King Fitness retains the right to advertise, promote, market, or sell goods or services using the Punch King Fitness Marks over the internet, the World Wide Web, or any other electronic network. This means that while franchisees operate their physical locations, Punch King Fitness can also engage in online advertising and sales efforts, potentially reaching a broader customer base. This also means that Punch King Fitness can market and sell goods and services using the Punch King Fitness Marks over the internet.

For a prospective franchisee, this indicates that Punch King Fitness maintains control over the brand's online presence and marketing strategies. While franchisees manage their local territories, Punch King Fitness can independently pursue online sales and marketing initiatives. This could be beneficial in terms of brand awareness and overall market reach, but it also means franchisees may face competition from the franchisor's online efforts.

It is important to note that the FDD also states that franchisees do not have the right to use other channels of distribution such as the internet to make sales outside of their Territory unless Punch King Fitness gives written consent to serve another specified area where no other Punch King Fitness franchise or company-owned unit is located. If consent is granted, the franchisee is obligated to pay royalty fees and other fees for the services performed or products sold. This highlights the importance of understanding the specific terms and conditions outlined in the Franchise Agreement regarding online sales and marketing activities.