For whose benefit is Pump It Up's site-selection assistance primarily?

According to Pump It Up's 2025 Franchise Disclosure Document, while Pump It Up does offer site-selection assistance, it is primarily for their own benefit. The FDD states that the franchisee is responsible for selecting the site for their Franchised Business. This may include hiring a local real estate broker. Pump It Up will provide site selection guidelines and criteria, such as population density, visibility, traffic flow, competition, accessibility, parking, and size. Franchisees must obtain written approval of the site from Pump It Up before making any binding commitments.

Pump It Up's approval of a site does not constitute a representation or warranty of any kind, express or implied, of the site's suitability for a Pump It Up Business or for any other purpose. The FDD clarifies that Pump It Up's approval indicates only that they believe the site meets their then-current site selection criteria. The document emphasizes that applying criteria that have appeared effective with other sites might not accurately reflect the potential for all sites, and demographic or other factors could change, altering the potential viability of a site.

The FDD emphasizes that the franchisee's submission of a proposed site for Pump It Up's acceptance is based on their own independent investigation of the site's suitability for the Franchised Business. Pump It Up states explicitly that their site-selection assistance is primarily for their benefit to assure them that they will have a minimally acceptable site upon the expiration or termination of the Franchise Agreement. This means that while Pump It Up offers guidance, the ultimate responsibility and risk associated with site selection lie with the franchisee, and Pump It Up's main concern is ensuring the site meets their minimum standards for future use.