Under what names does Pump It Up Holdings, LLC do business?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Pump It Up Holdings, LLC is the franchisor. For ease of reference, in this disclosure document, we refer to Pump It Up Holdings, LLC as "PIU," "we," "us," "Franchisor," or "our." "You" or "your" refers to the person, persons, corporation, limited liability company, partnership, or similar business entity ("Entity"), which is awarded a franchise.
Pump It Up Holdings, LLC does business under the names "Pump It Up Holdings, LLC" and "Pump It Up." We are an Arizona limited liability company formed on May 12, 2015. Our principal place of business is 4343 E. Outlier Blvd., Suite 220, Phoenix, AZ 85008. We began offering Pump It Up franchises in June 2015.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–12)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, Pump It Up Holdings, LLC operates under two names. These names are "Pump It Up Holdings, LLC" and "Pump It Up." This information is relevant for prospective franchisees as it clarifies the legal and brand names associated with the franchise. Understanding the names under which the franchisor conducts business is essential for legal and branding considerations.
Knowing the business names is important for several reasons. Franchisees will need to use these names in legal documents, marketing materials, and when dealing with suppliers and customers. Ensuring consistency in branding and legal compliance is crucial for maintaining the integrity of the Pump It Up franchise system. This also helps avoid any potential confusion or legal issues that may arise from using incorrect or unauthorized names.
Furthermore, the FDD specifies that Pump It Up Holdings, LLC was formed on May 12, 2015, and began offering franchises in June 2015. This provides a historical context for the franchise system, indicating how long the company has been in operation and franchising. This information can be useful for potential franchisees in assessing the stability and experience of the franchisor.