According to Pump It Up's 2025 Franchise Disclosure Document, the company's total current assets in 2023 were $784,455. This figure represents the sum of cash and cash equivalents, accounts receivable (net), and prepaid expenses held by FB Holdings, LLC and subsidiaries, including Pump It Up Holdings, LLC.

For a prospective Pump It Up franchisee, understanding the franchisor's asset values can provide insight into the company's financial health and stability. Current assets are particularly important as they reflect resources that can be readily converted into cash to meet short-term obligations. A higher value of current assets relative to current liabilities generally indicates a stronger ability to manage day-to-day expenses and unexpected financial challenges.

It's also worth noting the composition of current assets. In 2023, Pump It Up's current assets included $481,057 in cash and cash equivalents, $298,737 in accounts receivable, and $4,661 in prepaid expenses. Accounts receivable primarily consist of franchise royalty fees and receivables from franchised facilities. Monitoring these components can offer a more granular view of the franchisor's financial performance and its relationship with franchisees.

Franchisees should consider these figures in conjunction with other financial metrics and trends presented in the FDD to gain a comprehensive understanding of Pump It Up's financial position. Comparing asset values across multiple years, as presented in the table, can reveal important trends and inform investment decisions.