Does Pump It Up specify how the Marks must be displayed at the premises and on materials?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
- (2) You are expected to place or display at the Premises (interior and exterior) only those signs (including neon), emblems, photographs, designs, artwork, lettering, logos, and display and advertising materials that meet our high System Standards.
Among other things, you are expected to: (i) display prominent signage at or near the front of the location on any pylon sign, building directory or other area identifying the location as a Franchised Business; (ii) display all safety signage as directed by us or the manufacturer of attractions, rides or inflatables, which may not be removed without our express written consent; and (iii) erect, maintain, repair and replace such interior and exterior signs and graphics as PIU may require from time to time.
If we require you to do so, you shall discontinue the use of and destroy and replace any signs and graphics we declare obsolete within the time we specify.
- (3) If, at any time in our reasonable judgment, the general state of repair, condition, appearance or cleanliness of the Premises of the Franchised Business or its fixtures, furnishings, equipment or signs does not meet our System Standards, we reserve the right to notify you and specify the action(s) you must take to correct the deficiency.
You will have 30 days to make these corrections.
If you do not initiate action to correct such deficiencies within this 30-day period, we reserve the right, in addition to all other remedies, to enter the Premises and do any required maintenance or refurbishing on your behalf, and you agree to reimburse us on demand for any expenses we incur for those corrective actions.
If we make a reasonable determination that the continued operation of the Franchised Business by you will result in imminent danger to public health or safety, we may terminate this Agreement pursuant to Section 19.A.(10) or, in our sole
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to the 2025 Pump It Up Franchise Disclosure Document, franchisees are expected to adhere to specific System Standards regarding the display of signs, emblems, and advertising materials at their premises. Pump It Up requires franchisees to place or display only those signs, emblems, photographs, designs, artwork, lettering, logos, and display and advertising materials that meet the high System Standards, both inside and outside the premises. This includes prominent signage identifying the location as a Pump It Up franchise near the front of the location, on any pylon sign, building directory, or other area. Franchisees must also display all safety signage as directed by Pump It Up or the manufacturer of attractions, rides, or inflatables, and this signage cannot be removed without express written consent. Franchisees are responsible for erecting, maintaining, repairing, and replacing interior and exterior signs and graphics as Pump It Up may require.
Pump It Up retains the authority to direct franchisees to discontinue the use of, destroy, and replace any signs and graphics that it deems obsolete within a specified timeframe. Furthermore, if the general state of repair, condition, appearance, or cleanliness of the premises, fixtures, furnishings, equipment, or signs does not meet Pump It Up's System Standards, the franchisee will be notified and given 30 days to correct the deficiencies. Failure to initiate corrective action within this period allows Pump It Up to enter the premises and perform the necessary maintenance or refurbishing, with the franchisee responsible for reimbursing Pump It Up for the expenses incurred.
These stipulations ensure that all Pump It Up franchises maintain a consistent brand image and adhere to safety standards. This level of control is typical in franchising, where maintaining brand uniformity is crucial for customer recognition and trust. The franchisee's investment in signage and adherence to these standards are essential for upholding the brand's reputation and attracting customers. Pump It Up's right to enforce these standards and take corrective action if necessary underscores the importance of compliance for franchisees.
Upon termination or expiration of the franchise agreement, the franchisee must immediately discontinue all use of the Marks, remove them from the Franchised Business, inflatables, clothing, signs, materials, motor vehicles, and any other items used in the operation of the Franchised Business. They must also cancel all advertising containing the Marks and take action to cancel any filings or registrations containing any Mark. This highlights the importance of adhering to Pump It Up's brand standards and the consequences of failing to do so, especially when the franchise agreement ends.