How soon after a Pump It Up Regional Co-op Fund commences operation must I contribute?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Once a Regional Co-op Fund is established in a DMA in which the Franchised Business is located, you shall become a member of such Regional Co-op Fund and are required to contribute to the Regional Co-op Fund such amounts as determined by its members no later than 30 days after the date on which the Regional Co-op Fund commences operation.
You will not be required to be a member of more than one Regional Co-op Fund with respect to the Franchised Business.
You shall submit your Co-op contribution to the Regional Co-op Fund monthly, together with such statements or reports as may be required by us (or by the Regional Co-op Fund with our prior written approval).
Monies in the Regional Co-op Fund may be spent for the purposes determined by a majority vote of the Regional Co-op Fund.
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, once a Regional Co-op Fund is established in the DMA where your franchised business is located, you are required to become a member and contribute to the fund. Your contribution must be made no later than 30 days after the date on which the Regional Co-op Fund begins operation. You will only be required to be a member of one Regional Co-op Fund for each franchised business.
This means that as a Pump It Up franchisee, you'll need to budget for these ongoing regional advertising contributions, in addition to the initial franchise fee and other ongoing fees like royalties and Brand Fund contributions. The amount of your contribution will be determined by the members of the Regional Co-op Fund. It is important to stay informed about when a Regional Co-op Fund is established in your area and to understand the contribution requirements to avoid any late payment issues.
You are required to submit your co-op contributions monthly, along with any statements or reports that Pump It Up or the Regional Co-op Fund (with Pump It Up's prior written approval) may require. The funds collected are used for regional marketing programs and standardized promotional materials, subject to Pump It Up's approval. Pump It Up is a member of all Regional Co-op Funds and can participate in meetings, but only has a vote if they operate a Pump It Up business in the area covered by the fund.
Pump It Up may grant exemptions from the Regional Co-op Fund membership requirement, and they also have the right to terminate and restart any Regional Co-op Fund. If a fund is terminated, all the money in it must be used for advertising and promotional purposes for Pump It Up businesses in the relevant DMA.