What social media platforms might Pump It Up require franchisees to utilize?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
pyright in and to advertising and promotional materials developed by you or on your behalf will be our sole property, and you must execute such documents (and, if necessary, require your independent contractors to execute such documents) as may be deemed reasonably necessary by us to give effect to this provision.
- (5) You must actively participate in all marketing and advertising programs designated by us or the Brand Fund including social media programs (e.g., Facebook, X (Twitter), Instagram, and any other platforms we identify or as are developed from time to time) and comply with all guidelines set forth by us regarding the use of these programs as set forth in the Manuals. We reserve the right to set up social media accounts and other similar accounts for you 60 days prior to the opening of your Pump It Up Franchised Business to assist in the initial promotion of your Pump It Up Business. You must identify us as the primary administrator and provide us with primary administration rights for any social media or digital marketing accounts (such as Groupon, Living Social, Amazon Local, Google Business or other similar digital marketing platforms) that you create in conjunction with your Franchised Business. We will grant you administrator rights to social media accounts that we create which are associated with your Pump It Up Franchised Business. You must ensure that your employees are aware of our social media policies and comply with such policies, as outlined in the Manuals or otherwise in writing by us.
- (6) We reserve the right to organize and schedule national promotions ("National Promotions"). We will communicate the National Promotions to you prior to initiating them. National Promotions may include, but are not limited to, charity events, price promotions (e.g., limited time deals and offers), and business segment drivers (Open Jump, Open Bounce, Camps, etc.). We reserve the right to require you to participate in all National Promotions. To the extent so required, such participation may require you, at a minimum, to display/utilize related marketing materials at your Pump It Up Franchised Business, to advertise the National Promotions with through email and other medium, and to promote all National Promotions on local website(s) and through social media platforms.
D. Regional Co-op Fund.
- (1) We may, in our sole discretion, establish a regional advertising cooperative ("Regional Co-op Fund") in any DMA. The Regional Co-op Fund shall be organized and governed in a form and manner and shall commence operations on a specified date, approved in advance by us in writing. If we choose to do so, we may prepare bylaws to be used by the Regional Co-op Fund and may require the Regional Co-op Fund to incorporate. Once a Regional Co-op Fund is established in a DMA in which the Franchised Business is located, you shall become a member of such Regional Co-op Fund and are required to contribute to the Regional Co-op Fund such amounts as determined by its members no later than 30 days after the date on which the Regional Co-op Fund commences operation. You will not be required to be a member of more than one Regional Co-op Fund with respect to the Franchised Business. You shall submit your Co-op contribution to the Regional Co-op Fund monthly, together with such statements or reports as may be required by us (or by the Regional Co-op Fund with our prior written approval). Monies in the Regional Co-op Fund may be spent for the purposes determined by a majority vote of the Regional Co-op Fund.
- (2) Each Regional Co-op Fund shall be organized, if at all, for the exclusive purpose of administering regional marketing programs and developing, subject to our approval, standardized promotional materials for use by its members in local advertising. All advertising and marketing shall be submitted to us prior to first use as provided in Section 9.C.(3), and shall adhere to the standards set forth in Section 9.C.(4).
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, franchisees may be required to participate in social media programs designated by Pump It Up or the Brand Fund. These programs may include platforms such as Facebook, X (Twitter), and Instagram, as well as any other platforms Pump It Up identifies or that are developed in the future. Pump It Up also retains the right to set up social media accounts for franchisees 60 days before the opening of their Pump It Up location to assist with initial promotion.
Pump It Up requires that they be identified as the primary administrator and given primary administration rights for any social media or digital marketing accounts franchisees create for their franchised business, including platforms like Groupon, Living Social, Amazon Local, and Google Business. However, Pump It Up will grant franchisees administrative rights to social media accounts that they create which are associated with the franchisee's Pump It Up location.
Furthermore, franchisees must ensure their employees are aware of and comply with Pump It Up's social media policies, as outlined in the manuals or in writing. Franchisees also need to obtain prior written consent from Pump It Up to use the brand's marks on any social media platform, and Pump It Up retains the right to designate the form and content of a franchisee's website and social media platforms. Pump It Up may also require franchisees to participate in company marketing initiatives, including the use of specific social media platforms such as Facebook, X (Twitter), Instagram, TikTok, Yelp, and Pinterest.
Pump It Up may charge franchisees a fee for developing, reviewing, administering, and approving their website and/or social media platforms, as well as for hosting or maintaining these platforms. Franchisees' use of social media should align with the guidelines provided by Pump It Up in their manuals and other written communications, which may be amended periodically. This ensures that all franchisees maintain a consistent brand image and adhere to the company's marketing strategies across all social media channels.