What site selection guidelines does Pump It Up provide to franchisees?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Before you open your Franchised Business, we will:
- (1) Provide our site selection guidelines and criteria (which may include population density and other demographic characteristics, visibility, traffic flow, competition, accessibility, parking, size and other physical and commercial characteristics), and identify sources to obtain demographic information on proposed sites. (Franchise Agreement, Section 5.A.(3))
- (2) Approve or disapprove proposed sites within 30 days after our receipt of your completed site evaluation package (if we do not conduct an on-site evaluation of the proposed site) or within 30 days after our on-site evaluation of a proposed site, if applicable. If we do not approve a proposed site in writing during this time period, we will be deemed to have rejected the site. (Franchise Agreement, Section 5.A.(7))
Source: Item 11 — FRANCHISORS'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–41)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, the company provides site selection guidelines and criteria to prospective franchisees. These guidelines may include factors such as population density, demographic characteristics, visibility, traffic flow, competition, accessibility, parking, size, and other physical and commercial characteristics. Pump It Up will also identify sources to help franchisees obtain demographic information on proposed sites.
Pump It Up has the right to approve or disapprove proposed sites. They will do so within 30 days after receiving a completed site evaluation package or after conducting their own on-site evaluation, if applicable. If Pump It Up fails to provide written approval within this timeframe, the site will be considered rejected. The franchise agreement stipulates these site selection obligations in Section 5.A.(3) and 5.A.(7).
Pump It Up's approval of a site indicates only that the site meets their then-current criteria. The approval does not guarantee the feasibility or viability of the site, or the franchisee's financial success. Site selection criteria can vary from location to location, and Pump It Up is not liable if an approved site does not meet the franchisee's expectations. The franchisee is responsible for independently investigating the site's suitability and for conforming the premises to all applicable laws and building codes.