Can the Site Selection Area for a Pump It Up franchise be changed, and if so, by whom?

According to the 2025 Pump It Up Franchise Disclosure Document, the franchisor retains the right to modify the Site Selection Area. The document states that Pump It Up reserves the right to change the Site Selection Area at any time and for any reason, acting in its sole discretion.

This provision grants Pump It Up significant flexibility in adjusting the designated area where a franchisee can locate their business. This could impact a franchisee if the franchisor reduces the Site Selection Area, potentially limiting available locations. Conversely, expanding the area might increase competition from other franchisees if new locations are opened nearby.

Prospective franchisees should carefully consider this clause, as it gives Pump It Up considerable control over the geographic area in which they can operate. It would be prudent to discuss with the franchisor the potential reasons for changing the Site Selection Area and under what circumstances such changes might occur. Understanding the franchisor's criteria and past practices can help a franchisee assess the stability and suitability of the Site Selection Area for their business.