Does Pump It Up select the site for the Franchised Business?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
NG**
Except as listed below, we are not required to provide you with any assistance.
Our Obligations Prior to Opening
Before you open your Franchised Business, we will:
(1) Provide our site selection guidelines and criteria (which may include population density and other demographic characteristics, visibility, traffic flow, competition, accessibility, parking, size and other physical and commercial characteristics), and identify sources to obtain demographic information on proposed sites. (Franchise Agreement, Section 5.A.(3))
(2) Approve or disapprove proposed sites within 30 days after our receipt of your completed site evaluation package (if we do not conduct an on-site evaluation of the proposed site) or within 30 days after our on-site evaluation of a proposed site, if applicable. If we do not approve a proposed site in writing during this time period, we will be deemed to have rejected the site. (Franchise Agreement, Section 5.A.(7))
(3) Provide to you mandatory and suggested specifications and layouts for a Pump It Up Business, including requirements for dimensions, design, image, interior layout, décor, fixtures, equipment, signs, furnishings, and color scheme. (Franchise Agreement, Section 6.A.(1))
(4) Review, for our purposes only, design and construction plans and specifications or other plans before you begin constructing the Franchised Business. (Franchise Agreement, Section 6.A.(2))
(5) Provide you with a list of approved suppliers (the PIU Vendors) and the start-up items that include products and services that must be purchased and utilized from the PIU Vendors such as furniture, fixtures, equipment, inventory, supplies, marketing materials and signage. (Franchise Agreement, Section 6.A(1) and 6.C)
- (6) Authorize you to open the Franchised Business. (Franchise Agreement, Section 6.D.)
(7) Allow you access to the Manuals in an electronic format, which contains information and knowledge that is unique, necessary and material to the System, including the brand guidelines. (Franchise Agreement, Section 10). The Manuals consist of articles on topics relevant to the operation of your Pump It Up Franchised Business. A Table of Contents to the Manuals is attached to this Disclosure Document as Exhibit J. There are currently 684 pages in the Manuals.
(8) Conduct our initial training program for you (or your Operating Principal), and the managerial personnel (the person who is managing the day-to-day operations) of the Franchised Business at our headquarters or another designated location.
Source: Item 11 — FRANCHISORS'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–41)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, franchisees are responsible for selecting their business location. However, Pump It Up does provide site selection guidelines and criteria for the franchisee to follow. These guidelines may include factors such as population density, demographic characteristics, visibility, traffic flow, competition, accessibility, parking, size, and other physical and commercial characteristics. Pump It Up also identifies sources to help franchisees obtain demographic information on proposed sites.
Pump It Up must approve or disapprove the proposed site within 30 days of receiving a completed site evaluation package from the franchisee. This approval process may involve an on-site evaluation of the proposed site. If Pump It Up fails to provide written approval within the specified timeframe, the site is considered rejected. The approval or rejection of a site may be subject to reasonable conditions determined at Pump It Up's discretion.
While Pump It Up offers site selection assistance, the FDD emphasizes that the franchisee's submission of a proposed site is based on their own independent investigation of the site's suitability. Pump It Up's approval only indicates that the site meets their minimum criteria and does not guarantee the site's feasibility or financial success. The franchisee is also responsible for preparing construction plans, ensuring compliance with local ordinances and building codes, obtaining necessary permits, and constructing improvements at the premises.