What is the role of a franchise broker in the Pump It Up franchise sales process?

According to the 2025 Pump It Up Franchise Disclosure Document, franchise sales brokers may be retained by Pump It Up to assist in the franchise sales process. If a proposed franchisee is found through a franchise sales broker retained by Pump It Up, that franchisee will pay the then-current Initial Franchise Fee instead of the Transfer Fee. This substitution of fees enables Pump It Up to cover the costs associated with using a franchise sales broker, including paying the broker's commissions.

This arrangement benefits Pump It Up by allowing them to outsource the franchisee recruitment process to brokers, presumably expanding their reach to potential franchisees. For the franchisee, it means that the fees associated with acquiring an existing franchise through a transfer may differ depending on whether a broker is involved. Specifically, the prospective franchisee will pay the initial franchise fee instead of the transfer fee.

It is important for prospective Pump It Up franchisees to understand the implications of a franchise broker's involvement in the transfer process. While the initial franchise fee and transfer fee may be similar, franchisees should confirm the amounts of each with Pump It Up to make an informed decision. Franchisees should also inquire about the specific services provided by the franchise sales broker and how they might impact the overall transfer process.