Does Pump It Up have the right to require the use of additional or substitute marks?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
- E.
Changes to Your Use of Marks.
If it becomes advisable at any time for us and/or you to modify or discontinue using any Mark and/or to use one or more additional or substitute Marks, you agree to comply with our directions as to your use (or non-use) of the Marks, at your own expense, within a time period identified by us in written notice to you.
We will not reimburse you for your direct expenses of changing the Franchised Business' signs or any printed, electronic or other media or collateral, for any loss of revenue due to any modified or discontinued Mark, or for your expenses of promoting a modified or substitute Mark.
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, Pump It Up has the right to require franchisees to modify or discontinue using any mark and/or to use one or more additional or substitute marks. The franchisee must comply with Pump It Up's directions regarding the use or non-use of marks at the franchisee's own expense, within the time period Pump It Up specifies in a written notice.
Pump It Up will not reimburse franchisees for the direct expenses of changing the franchised business's signs or any printed, electronic, or other media or collateral. Pump It Up also will not cover any loss of revenue due to any modified or discontinued mark, or for the franchisee's expenses of promoting a modified or substitute mark.
This clause means that Pump It Up can change its branding and require franchisees to update their signage and marketing materials to reflect the new branding. The franchisee bears the full financial burden of these changes, which could include costs for new signs, marketing materials, and potential revenue loss during the transition. This is a potentially significant expense that franchisees should be aware of.