Who has not reviewed or approved the Pump It Up website?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not develop, maintain, or authorize any website that mentions or
describes you or the Franchised Business or displays any of the Marks without our prior express written consent. Your advertising, promotion, and marketing must be completely clear, factual, and not misleading, and conform to both the highest standards of ethical advertising and marketing and the advertising and marketing policies that we prescribe from time to time. You may not use direct advertising and marketing to customers located in the protected area of another Pump It Up Business franchisee. If you have a Protected Area, you may only use direct advertising and marketing or utilize applicable social media platforms directed at customers located within your Protected Area.
- (3) You may purchase local advertising and promotional materials from us or any source that is consistent with System Standards.
Periodically, we may provide to you samples of advertising, marketing, and promotional forms and materials at no cost.
If you purchase marketing materials from a source other than us or our affiliates, these materials must comply with federal and local laws and regulations and with the guidelines for advertising and promotion promulgated from time to time by us and otherwise be compliant with System Standards.
To the extent that we learn of any materials that are not compliant with the obligations set forth herein, we reserve the right to prohibit you from using such materials or language in any advertising and promotion.
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, franchisees cannot develop, maintain, or authorize any website that mentions the franchise or displays any of its marks without prior express written consent from Pump It Up. This means that Pump It Up retains control over the brand's online presence and how it is represented.
Pump It Up requires that all advertising, promotion, and marketing be completely clear, factual, and not misleading, conforming to both ethical standards and the franchisor's prescribed policies. Franchisees must adhere to these guidelines and System Standards when creating any marketing materials.
If a franchisee purchases marketing materials from a source other than Pump It Up or its affiliates, these materials must comply with federal and local laws, regulations, and the franchisor's advertising and promotion guidelines. Pump It Up reserves the right to prohibit the use of any materials or language that do not meet these requirements. This ensures that all marketing efforts align with the brand's image and standards, regardless of the source of the materials.