Does Pump It Up reserve the right to mandate franchisee participation in National Promotions?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
We reserve the right to organize and schedule national promotions that we will communicate to you prior to initiating ("National Promotions"). National Promotions may include, but are not limited to, charity events, price promotions (limited time deals and offers), and business segment drivers (Open Jump, Open Bounce, Camps, etc.). We further reserve the right to require you to participate in any National Promotions. To the extent so required, participation will require you, at a minimum, to display/utilize related marketing materials at your Pump It Up Franchised Business, to advertise the National Promotions through emails and other medium, and to promote all National Promotions on local website(s) and through social media platforms.
Source: Item 11 — FRANCHISORS'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–41)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, Pump It Up reserves the right to require franchisees to participate in National Promotions. These National Promotions, which Pump It Up will communicate to franchisees prior to their start, may include charity events, price promotions like limited time deals, and business segment drivers such as Open Jump, Open Bounce, and Camps.
If Pump It Up requires participation in National Promotions, franchisees must, at a minimum, display and use related marketing materials at their Pump It Up location. They also need to advertise the National Promotions through emails and other media, and promote them on local websites and social media platforms.
This means that franchisees may be obligated to invest time and resources into these promotions, potentially impacting their operational costs and marketing strategies. While participation is mandatory if required by Pump It Up, the specific activities involve utilizing marketing materials, advertising through various channels, and promoting on digital platforms, which are common practices in franchise systems to ensure brand consistency and coordinated marketing efforts.