What are the requirements for a Pump It Up franchisee's advertising, promotion, and marketing?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Your use (as well as the use of your employees in conjunction with their employment or involving the marks or facilities) of any social media platforms should be consistent with our guidelines for use of social media that we will provide you in the Manuals and in other writing that we may amend from time to time. You may not develop, maintain, or authorize any website that mentions or
describes you or the Franchised Business or displays any of the Marks without our prior express written consent. Your advertising, promotion, and marketing must be completely clear, factual, and not misleading, and conform to both the highest standards of ethical advertising and marketing and the advertising and marketing policies that we prescribe from time to time. You may not use direct advertising and marketing to customers located in the protected area of another Pump It Up Business franchisee. If you have a Protected Area, you may only use direct advertising and marketing or utilize applicable social media platforms directed at customers located within your Protected Area.
- (3) You may purchase local advertising and promotional materials from us or any source that is consistent with System Standards. Periodically, we may provide to you samples of advertising, marketing, and promotional forms and materials at no cost. If you purchase marketing materials from a source other than us or our affiliates, these materials must comply with federal and local laws and regulations and with the guidelines for advertising and promotion promulgated from time to time by us and otherwise be compliant with System Standards. To the extent that we learn of any materials that are not compliant with the obligations set forth herein, we reserve the right to prohibit you from using such materials or language in any advertising and promotion.
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, franchisees must adhere to specific guidelines for advertising, promotion, and marketing. Pump It Up requires that all advertising and marketing efforts be clear, factual, and not misleading, conforming to ethical standards and the franchisor's policies. Franchisees cannot develop websites mentioning the franchise without prior written consent. Direct advertising to customers in another franchisee's protected area is prohibited; if a franchisee has a protected area, direct advertising must target customers within that area. Franchisees must actively participate in marketing and advertising programs designated by Pump It Up, including social media programs, and comply with all related guidelines in the manuals. Pump It Up reserves the right to set up social media accounts for franchisees 60 days before opening to assist with initial promotion and requires primary administration rights to franchisee-created social media and digital marketing accounts. Franchisees must ensure their employees are aware of and comply with Pump It Up's social media policies.
Pump It Up has established a Brand Fund, to which franchisees must contribute 2% of gross revenues monthly, which may increase to 3%. This fund is used at Pump It Up's discretion to enhance the system and marks through various programs like advertising, market research, and public relations. Franchisees may be required to participate in these programs. Pump It Up may also organize national promotions, requiring franchisees to participate by displaying marketing materials, advertising via email, and promoting on websites and social media. Additionally, Pump It Up may establish regional advertising cooperatives (Regional Co-op Funds) in any DMA, governed in a manner approved by Pump It Up.
Pump It Up franchisees are expected to make consistent marketing efforts in their community, including media advertising, electronic advertising, direct mail, and in-store promotional materials. Franchisees should develop an annual marketing plan for their protected area and comply with all requirements regarding advertising materials, media placement, and participation in approved online social media networks. After opening, franchisees are expected to spend the greater of $12,000 or 2% of gross revenues on local store marketing in their protected area, in addition to the Brand Fund contribution. Pump It Up has the right to review all marketing documents and audit the franchisee's business if they believe an adequate amount is not being spent on local store marketing. Failure to meet the local advertising requirement may result in the franchisee being required to contribute the shortfall to the Brand Fund.