Can Pump It Up require franchisees to establish hyperlinks to their website?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
In addition, we may require you to establish hyperlinks to our website or other website(s) designated by us.
We may charge you a fee for developing, reviewing, administering, and approving your website and/or social media platforms and/or for hosting or maintaining your website or other social media platforms.
- C. Use of the Marks on the Internet.
You may not use the Marks in connection with any domain name, URL, email address, website, or social media platform (including usernames) without our prior written consent.
We may grant or withhold our consent in our sole discretion or may condition our consent on such requirements as we deem appropriate, including, among other things, that you obtain our prior written approval of: (1) any and all domain names and URLs related to the Franchised Business; (2) the proposed form and content (including any visible and non-visible content such as metatags) of any website or social media platform related to the Franchised Business; (3) your use of any hyperlinks or other links; (4) your use of any materials (including text, video clips, photographs, images and sound bites) in which any third party has an ownership interest; (5) we will be the primary administrator with primary administration rights for any social media platforms including but not limited to Facebook, X (Twitter), Yelp, Pinterest, Snapchat, TikTok, LinkedIn, and Instagram with respect to your Franchised Business; (6) to the extent required by a social media platform for us to have primary administration rights, you will identify us as the primary administrator with primary administration rights for any social media or digital marketing accounts that you use in conjunction with the Franchised Business; and (7) any proposed modification of your website or social media platforms.
We may designate the form and content of your website and social media platforms and/or require that any such website or platform be hosted or maintained by us or a third party designated by us, using one or more websites that we own and/or control.
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, Pump It Up may require franchisees to establish hyperlinks to their website or other websites designated by them. Pump It Up also has the right to designate the form and content of a franchisee's website and social media platforms, or require that the website or platform be hosted or maintained by Pump It Up or a third party that they designate, potentially using websites that Pump It Up owns or controls.
Pump It Up may charge franchisees a fee for developing, reviewing, administering, and approving their website and/or social media platforms, and/or for hosting or maintaining the website or other social media platforms. Franchisees must obtain prior written consent from Pump It Up before using the Marks in connection with any domain name, URL, email address, website, or social media platform.
Pump It Up may grant or withhold consent at their discretion or may condition consent on requirements they deem appropriate, including prior written approval of domain names, URLs, website content, hyperlinks, and use of materials with third-party ownership interests. Pump It Up also requires primary administrator rights for any social media platforms related to the franchise business.