For Pump It Up, what is the relationship between FB Holdings, LLC and Pump It Up Holdings, LLC?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Pump It Up Holdings, LLC is the franchisor. For ease of reference, in this disclosure document, we refer to Pump It Up Holdings, LLC as "PIU," "we," "us," "Franchisor," or "our." "You" or "your" refers to the person, persons, corporation, limited liability company, partnership, or similar business entity ("Entity"), which is awarded a franchise.
Pump It Up Holdings, LLC does business under the names "Pump It Up Holdings, LLC" and "Pump It Up." We are an Arizona limited liability company formed on May 12, 2015. Our principal place of business is 4343 E. Outlier Blvd., Suite 220, Phoenix, AZ 85008. We began offering Pump It Up franchises in June 2015.
Our parent company is FB Holdings, LLC. FB Holdings, LLC is owned by TNC FB Holdings, LLC. TNC FB Holdings, LLC is owned by our ultimate parent, Outlier Holdings, LLC. The principal business address for FB Holdings, LLC, TNC FB Holdings, LLC and Outlier Holdings, LLC is 4343 E. Outlier Blvd., Suite 300, Phoenix, AZ 85008.
FB Holdings, LLC owns the Pump It Up System and the Marks, as described below. We have the right, pursuant to a Trademark License Agreement dated July 7, 2008, which was assigned to FB Holdings, LLC on June 5, 2015, to grant franchises using the System and the Marks. We do not offer franchises in any other line of business.
Our predecessor, PIU Holdings, LLC, is a Delaware Limited Liability Company. PIU Holdings, LLC offered Pump It Up franchises from July 2008 until June 2015. On June 5, 2015, PIU Holdings, LLC assigned to us the franchise agreements and all rights to act as the franchisor for Pump It Up Businesses. PIU Holdings LLC does not offer franchises in any line of business, does not offer franchises for Pump It Up Businesses and is no longer operating.
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 59)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, FB Holdings, LLC is the parent company of Pump It Up Holdings, LLC, the franchisor. FB Holdings, LLC owns the Pump It Up system and the trademarks associated with it. Pump It Up Holdings, LLC, as the franchisor, has the right to grant franchises using the Pump It Up system and marks through a Trademark License Agreement with FB Holdings, LLC, dated July 7, 2008, and assigned to FB Holdings, LLC on June 5, 2015. The principal business address for FB Holdings, LLC is 4343 E. Outlier Blvd., Suite 300, Phoenix, AZ 85008. The address for Pump It Up Holdings, LLC is 4343 E. Outlier Blvd., Suite 220, Phoenix, AZ 85008. FB Holdings, LLC also guarantees the obligations of Pump It Up Holdings, LLC under the franchise agreements. This means that FB Holdings, LLC will assume the duties and obligations of Pump It Up Holdings, LLC if it is unable to perform them.
This arrangement is common in franchising, where a parent company owns the intellectual property and trademarks, and a subsidiary operates as the franchisor. This structure can provide an additional layer of security for franchisees, as the parent company's guarantee ensures the franchise system's continuity even if the franchisor faces financial difficulties. The Trademark License Agreement between FB Holdings, LLC and Pump It Up Holdings, LLC is perpetual but can be terminated if Pump It Up Holdings, LLC fails to maintain the standards under which the marks are used by its franchisees. In the event of termination, FB Holdings, LLC would assume the rights and obligations under all Franchise Agreements to ensure continuous operation for franchisees.
For a prospective Pump It Up franchisee, this relationship means that while they contract directly with Pump It Up Holdings, LLC, the financial stability and brand integrity are supported by FB Holdings, LLC. The consolidated financial statements of FB Holdings, LLC are provided in the FDD, giving franchisees insight into the financial health of the parent company. The guarantee from FB Holdings, LLC offers a degree of assurance that the franchisor's obligations will be met, even if Pump It Up Holdings, LLC encounters financial challenges. Franchisees should carefully review Exhibit G of the FDD, which contains the audited consolidated financial statements for FB Holdings, LLC and the guaranty agreement, to fully understand the financial backing and obligations of the parent company.