What will Pump It Up provide the franchisee with regarding site selection?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Before you open your Franchised Business, we will:
- (1) Provide our site selection guidelines and criteria (which may include population density and other demographic characteristics, visibility, traffic flow, competition, accessibility, parking, size and other physical and commercial characteristics), and identify sources to obtain demographic information on proposed sites. (Franchise Agreement, Section 5.A.(3))
- (2) Approve or disapprove proposed sites within 30 days after our receipt of your completed site evaluation package (if we do not conduct an on-site evaluation of the proposed site) or within 30 days after our on-site evaluation of a proposed site, if applicable. If we do not approve a proposed site in writing during this time period, we will be deemed to have rejected the site. (Franchise Agreement, Section 5.A.(7))
- (3) Provide to you mandatory and suggested specifications and layouts for a Pump It Up Business, including requirements for dimensions, design, image, interior layout, décor, fixtures, equipment, signs, furnishings, and color scheme. (Franchise Agreement, Section 6.A.(1))
Source: Item 11 — FRANCHISORS'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–41)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, the company offers site selection assistance to franchisees before opening their business. Pump It Up will provide site selection guidelines and criteria, which may include factors such as population density, demographic characteristics, visibility, traffic flow, competition, accessibility, parking, size, and other physical and commercial characteristics. They will also identify sources to obtain demographic information on proposed sites. Pump It Up will approve or disapprove proposed sites within 30 days after receiving a completed site evaluation package.
However, Pump It Up's approval of a site only indicates that they believe it meets their then-current site selection criteria. This approval does not reflect any opinion regarding the feasibility or viability of the site, including whether the franchised business will be financially successful. The site selection criteria that are relevant to a specific site are likely to differ from location to location, and Pump It Up is not responsible if a site they approve fails to meet the franchisee's expectations.
The franchisee is responsible for preparing the plans and specifications for the construction of improvements at the premises and ensuring compliance with all applicable ordinances, laws, building codes, and permit requirements. The franchisee is also solely responsible for obtaining all required permits, constructing the improvements, and decorating the premises in conformity with the System Standards. Pump It Up will review design and construction plans and specifications before construction begins and provide mandatory and suggested specifications and layouts for a Pump It Up Business, including requirements for dimensions, design, image, interior layout, décor, fixtures, equipment, signs, furnishings, and color scheme.
Pump It Up has the right to move or modify the Site Selection Area during the Site Approval Period. Franchisees should not acquire any interest in a site until they have been approved as a franchisee and Pump It Up has approved the site in writing. To obtain site approval, franchisees must submit a completed site evaluation package containing a scalable "As-Built" floor plan copy of the existing site plan, photographs, demographic information, financial information, and other required information. They must also provide an option contract, letter of intent, or other evidence confirming their prospects for obtaining an ownership or leasehold interest in the site.