What are the primary features of Pump It Up Businesses?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
vents.
Typically, Pump It Up Businesses are located in retail, light industrial or commercial areas and offer a full complement of branded inflatable equipment, party rooms, merchandise, food and services. Our facilities generally range in size from 9,000 to 11,000 square feet and feature two Arenas and two or three party rooms. In order to accommodate our play equipment, the Arenas should have ceiling heights of at least 18 feet and must meet all local code and use requirements. The play equipment is targeted to guests under the age of 18 with certain height and weight limitations.
PIU has developed (and continues to modify) a unique system for the operation of Pump It Up Businesses ("System"). The distinguishing characteristics of the System include, without limitation, our interior and exterior design; our online reservation and invitation systems; special décor elements; layout; furnishings; fixtures; color schemes; display units; graphics and designs; signs; quality and quantity of equipment and inventory; procedures for operations; proprietary computer software; quality and uniformity of services and products offered; staff and customer recruitment and retention programs; local, regional and national events; procedures for management training and assistance; advertising and promotional programs; and business formats, methods, procedures, designs, layouts, standards, and specifications. In our sole discretion we may change, improve and further develop any element of the System from time to time.
We identify the System by means of the "Pump It Up" name and mark and certain other names, marks, logos, insignias, slogans, emblems, symbols and designs (collectively, "Marks"). Every detail of the System is important to you, us and our other franchisees. You must develop, maintain and operate your Pump It Up Business at the high standards of quality, operations and service established by us for the System ("System Standards"). Our System Standards, including mandatory and suggested portions of the
System, are set forth in confidential operations manuals ("Manuals") that we loan to you and that may be revised by us to reflect changes to the System and System Standards.
The Agreements
The Franchise Agreement grants you the right to develop and operate one Pump It Up Business ("Franchised Business"). For each Franchised Business, you must sign a separate Pump It Up Franchise Agreement ("Franchise Agreement") (Exhibit C). We may grant you certain rights in a geographic area around the Franchised Business ("Protected Area"). Your rights and our rights relating to the Protected Area are explained in Item 12. If you have not identified and we have not approved a site for the Franchised Business ("Premises") when you sign the Franchise Agreement, then you must, within 12 months after we sign the Franchise Agreement ("Site Approval Period"), select and receive our approval of the Premises. Within 12 months after the Franchise Agreement is signed, you must also sign a lease or purchase agreement for the approved Premises with a term of no less than ten years from within a geographic area that we identify in the Franchise Agreement ("Site Selection Area").
Before we provide you with any confidential information regarding the System, you must sign a Confidentiality Agreement (Exhibit D).
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–12)
What This Means (2025 FDD)
According to the 2025 Pump It Up Franchise Disclosure Document, Pump It Up Businesses are family entertainment centers featuring inflatable equipment, games, merchandise, food, and services. These businesses operate in facilities typically ranging from 9,000 to 11,000 square feet, located in retail, light industrial, or commercial areas. A standard Pump It Up facility includes two arenas with a minimum ceiling height of 18 feet to accommodate the play equipment, along with two or three party rooms. The play equipment is designed for guests under 18 years old, with specific height and weight limitations.
Pump It Up businesses offer scheduled time in the arenas, followed by access to party rooms for celebrations, team-building, or business meetings. In addition to parties, Pump It Up generates revenue through open jump sessions, camps, and special events. The Pump It Up system includes interior and exterior design, online reservation and invitation systems, décor, layout, furnishings, fixtures, color schemes, display units, graphics, signs, equipment, inventory, operational procedures, proprietary computer software, service and product quality, staff and customer programs, local and national events, management training, advertising, and business formats.
The success of a Pump It Up franchise depends on maintaining high standards of quality, operations, and service as defined by the franchisor. These standards are detailed in confidential operations manuals that may be updated to reflect changes in the system. The Pump It Up name and associated marks are central to the brand's identity, and franchisees must adhere to the franchisor's specifications to ensure consistency across all locations. Pump It Up competes with other businesses in the children's recreation and entertainment industry, including inflatable centers, gymnastics facilities, trampoline parks, bowling alleys, movie theaters, and pizza parlors.