What is the Pump It Up POpS System used for?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
During 2024, Brand Fund income was spent in the following approximate amounts: 26.9% on Multi-Channel Marketing Execution; 17.1% on POpS & Systems Development; 26.6% on Systems Hosting & Licensing; 19.1% on Marketing Data Analysis, Strategy & Consulting; 5.6% on Product Development; and 4.7% on Brand Fund Administration.
Source: Item 11 — FRANCHISORS'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–41)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, the Brand Fund allocates a portion of its income to POpS & Systems Development. During 2024, 17.1% of the Brand Fund income was spent on POpS & Systems Development.
While the FDD mentions that a percentage of the Brand Fund is allocated to the POpS & Systems Development, it does not specify what the POpS system is used for. The Brand Fund is supported by monthly contributions from franchisees, set at 2% of gross revenues, but may increase to 3%.
A prospective franchisee should ask Pump It Up for a detailed explanation of what the POpS system entails, its specific functions, and how it benefits franchisees. Understanding the purpose and functionality of the POpS system is essential for evaluating the value and support provided by the franchise.