Who is the parent company of Pump It Up Holdings, LLC?

According to Pump It Up's 2025 Franchise Disclosure Document, Pump It Up Holdings, LLC is not directly owned by a single parent company, but rather through a tiered ownership structure. FB Holdings, LLC is the direct parent company of Pump It Up Holdings, LLC. However, FB Holdings, LLC is owned by TNC FB Holdings, LLC, which in turn is owned by Outlier Holdings, LLC. This makes Outlier Holdings, LLC the ultimate parent company of Pump It Up Holdings, LLC. All of these entities share a principal business address at 4343 E. Outlier Blvd., Suite 300, Phoenix, AZ 85008.

For a prospective franchisee, understanding this ownership structure is important because it clarifies who ultimately controls the Pump It Up franchise system. While Pump It Up Holdings, LLC is the direct franchisor, decisions and strategic direction may be influenced by its parent companies. This layered structure is not uncommon in franchising, as it can provide benefits such as risk management and diversification for the parent entities.

It's also relevant to note that FB Holdings, LLC owns the Pump It Up System and the Marks, and Pump It Up Holdings, LLC has the right to grant franchises using these assets through a Trademark License Agreement. This arrangement ensures that the intellectual property and branding of Pump It Up are protected and managed at a higher level within the organizational structure. Franchisees should be aware of these relationships as they can impact the long-term stability and strategic decisions of the Pump It Up franchise system.

Prospective franchisees might want to further investigate Outlier Holdings, LLC and its other holdings to understand the broader business interests and priorities of the ultimate parent company. This can provide additional insight into the resources and support that might be available to the Pump It Up franchise network.