Who owns FB Holdings, LLC, the parent company of Pump It Up?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Our parent company is FB Holdings, LLC. FB Holdings, LLC is owned by TNC FB Holdings, LLC. TNC FB Holdings, LLC is owned by our ultimate parent, Outlier Holdings, LLC. The principal business address for FB Holdings, LLC, TNC FB Holdings, LLC and Outlier Holdings, LLC is 4343 E. Outlier Blvd., Suite 300, Phoenix, AZ 85008.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–12)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, the parent company of Pump It Up Holdings, LLC is FB Holdings, LLC. However, FB Holdings, LLC is not directly owned by an individual or group of individuals. Instead, it is owned by TNC FB Holdings, LLC.
TNC FB Holdings, LLC is further owned by Outlier Holdings, LLC, which is described as the "ultimate parent" of Pump It Up. All three holding companies—FB Holdings, LLC, TNC FB Holdings, LLC, and Outlier Holdings, LLC—share a principal business address at 4343 E. Outlier Blvd., Suite 300, Phoenix, AZ 85008.
For a prospective franchisee, this multi-layered ownership structure means that the direct franchisor, Pump It Up Holdings, LLC, is ultimately controlled by Outlier Holdings, LLC. While the FDD identifies the parent companies, it does not disclose the individuals who own or control these entities. A prospective franchisee may want to investigate Outlier Holdings, LLC and its principals to better understand the ultimate decision-makers behind the Pump It Up franchise system.