Does Pump It Up offer franchises in any other line of business besides Pump It Up?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
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Pump It Up Holdings, LLC does business under the names "Pump It Up Holdings, LLC" and "Pump It Up." We are an Arizona limited liability company formed on May 12, 2015. Our principal place of business is 4343 E. Outlier Blvd., Suite 220, Phoenix, AZ 85008. We began offering Pump It Up franchises in June 2015.
Our parent company is FB Holdings, LLC. FB Holdings, LLC is owned by TNC FB Holdings, LLC. TNC FB Holdings, LLC is owned by our ultimate parent, Outlier Holdings, LLC. The principal business address for FB Holdings, LLC, TNC FB Holdings, LLC and Outlier Holdings, LLC is 4343 E. Outlier Blvd., Suite 300, Phoenix, AZ 85008.
FB Holdings, LLC owns the Pump It Up System and the Marks, as described below. We have the right, pursuant to a Trademark License Agreement dated July 7, 2008, which was assigned to FB Holdings, LLC on June 5, 2015, to grant franchises using the System and the Marks. We do not offer franchises in any other line of business.
Our predecessor, PIU Holdings, LLC, is a Delaware Limited Liability Company. PIU Holdings, LLC offered Pump It Up franchises from July 2008 until June 2015. On June 5, 2015, PIU Holdings, LLC assigned to us the franchise agreements and all rights to act as the franchisor for Pump It Up Businesses. PIU Holdings LLC does not offer franchises in any line of business, does not offer franchises for Pump It Up Businesses and is no longer operating.
PIU Holdings, LLC's predecessor, PIU Management LLC ("PIU Management"), a Delaware limited liability company, sold Pump It Up franchises from January 2002 to June 2008. On July 2, 2008, PIU Management assigned to PIU Holdings, LLC the franchise agreements and all rights to act as the franchisor for Pump It Up Businesses. PIU Management does not offer franchises in any line of business, does not offer franchises for Pump It Up Businesses and is no longer operating.
As of December 31, 2024, there were 42 franchised Pump It Up Businesses, and no companyowned Pump It Up Business in operation.
Our affiliate, BounceU Holdings, LLC ("BounceU Holdings"), an Arizona limited liability company formed on May 15, 2015, has offered franchises for the BOUNCEU system since June 2015. BounceU Holdings' principal place of business is the same as ours. BOUNCEU facilities are retail party service businesses identified by the trade name and service mark "BOUNCEU®" which offer for sale party services featuring interactive games and inflatable play equipment and activities, food, drink and other products and services for consumers. BounceU Holdings' predecessor BU Holdings, LLC offered BOUNCEU franchises between July 2008 and June 2015.
On July 2, 2008, our predecessor PIU Management acquired the BOUNCEU System from BU Licensing, LLC, an Arizona limited liability company ("BU Licensing") and BU Management, LLC, an Arizona limited liability company ("BU Management"). PIU Management subsequently transferred the BOUNCEU franchise agreements to BU Holdings LLC. BU Management sold BOUNCEU franchises from August 2004 to June 2008. Neither BU Licensing nor BU Management operate any BOUNCEU facilities
or engage in any other line of business.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–12)
What This Means (2025 FDD)
According to the 2025 Pump It Up Franchise Disclosure Document, Pump It Up Holdings, LLC does not offer franchises in any other line of business. The FDD specifies that Pump It Up Holdings, LLC, the franchisor, is focused solely on the Pump It Up franchise system. This means that prospective franchisees can expect the franchisor's full attention and resources to be dedicated to supporting and developing the Pump It Up brand.
However, Pump It Up's parent company, Outlier Holdings, LLC, has affiliations with other franchise systems. Outlier Holdings, LLC is the parent of TNC REI, LLC, which is the parent of New REI Holdings, LLC, which in turn is the parent of Realty Executives Intl. Svcs. LLC, the franchisor for Realty Executives real estate brokerage franchises. Outlier Holdings, LLC is also the parent of Passport Health Holdings, LLC, which is the parent of Passport Health, LLC, the franchisor for Passport Health travel medicine clinics.
Additionally, Pump It Up's affiliate, BounceU Holdings, LLC, offers franchises for the BOUNCEU system, which are retail party service businesses featuring interactive games and inflatable play equipment. While Pump It Up itself does not offer other franchise concepts, its broader corporate family is involved in real estate and healthcare franchising, as well as a similar entertainment concept. This may provide some comfort to prospective franchisees knowing that Pump It Up is part of a larger organization with experience in franchising across different sectors.
Prospective franchisees should be aware that while Pump It Up is the sole focus of Pump It Up Holdings, LLC, the parent company's involvement in other franchise systems could potentially lead to resource allocation decisions that impact Pump It Up. It would be prudent for potential franchisees to inquire about the level of support and resources dedicated specifically to the Pump It Up brand, given the parent company's diverse franchise interests.