What is the name of the advertising and marketing fund established by Pump It Up?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 23: RECEIPTS]
- (1) We have established an advertising and marketing fund ("Brand Fund") for the enhancement and protection of the System and the Marks, and for the development of advertising, marketing, and public relations programs and materials as we deem appropriate.
As of the Effective Date, you must contribute 2% of the Gross Revenues of the Franchised Business per month to the Brand Fund.
We may increase your monthly contribution to the Brand Fund to an amount not to exceed 3% of the Gross Revenues of the Franchised Business, and you must pay the Brand Fund contribution in the same manner as the Royalty.
Pump It Up Businesses operated by us and our affiliates also will contribute to the Brand Fund on the same basis as comparable franchisees.
From time to time, we or our vendors may deposit into the Brand Fund any rebates or similar allowances paid to us by our vendors although we have no obligation to do so.
- (2) We have sole discretion to use the Brand Fund, and the monies in the Brand Fund, for any purpose that we believe will enhance and protect the System and Marks and/or that we believe will improve and increase public recognition and perception of the System and Marks.
We will direct (or hire a third party to direct) all programs that the Brand Fund finances, and we will have sole control over the creative concepts, materials, and endorsements used and their geographic, market, and media placement, allocation and coverage (which may be national, regional or local).
You may be required to participate in advertising, marketing, social media, promotions, research and public relations programs and national cause marketing partner program events instituted by us or the Brand Fund.
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, the advertising and marketing fund established by Pump It Up is called the "Brand Fund". Pump It Up uses this fund to enhance and protect its System and Marks, and to develop advertising, marketing, and public relations programs.
Franchisees are required to contribute to the Brand Fund. As of the FDD's effective date, franchisees must contribute 2% of their Gross Revenues monthly. Pump It Up retains the right to increase this contribution up to 3% of Gross Revenues. Pump It Up businesses operated by the company and its affiliates also contribute to the Brand Fund on the same basis as franchisees.
Pump It Up has sole discretion over the Brand Fund's use. The company directs all programs financed by the Brand Fund and controls the creative concepts, materials, and media placement. Franchisees may be required to participate in advertising, marketing, social media, promotions, research, and public relations programs instituted by Pump It Up or the Brand Fund. The Brand Fund will be accounted for separately from Pump It Up's other funds, though the monies are not required to be segregated. Pump It Up and its affiliates may be reimbursed by the Brand Fund for administrative expenses directly related to the Brand Fund's marketing programs.
While Pump It Up intends for the Brand Fund to maximize recognition of the System and the Marks, it does not guarantee that expenditures will be made in any particular geographic area or be proportionate to contributions from Pump It Up Businesses in that area. Pump It Up may defer or reduce contributions, or even suspend or terminate the Brand Fund, under certain conditions. If terminated, the monies in the fund will be spent for advertising and/or promotional purposes or distributed to franchisees, Pump It Up, and its affiliates in proportion to their contributions during the preceding 12-month period.