How much did Pump It Up collect in Brand Fund Fees in 2023?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | |||
|---|---|---|---|---|
| REVENUE | ||||
| Royalties | $ 2,328,873 | $ 2,718,682 | ||
| Brand Fund Fees | 724,154 | 834,690 | ||
| Franchise Fees | 63,500 | 68,000 | ||
| Total Revenue | 3,116,527 | 3,621,372 | ||
| OPERATING EXPENSES | ||||
| Salaries and Related Benefits | 772,528 | 897,229 | ||
| Professional Fees | 90,434 | 61,092 | ||
| Office | 303,299 | 490,899 | ||
| Occupancy | 178,251 | 206,086 | ||
| Advertising | 2,125 | - | ||
| Depreciation and Amortization | 318,055 | 317,915 | ||
| Other General and Administrative Expenses | 11,582 | 5,445 | ||
| Total Operating Expenses | 1,676,274 | 1,978,666 | ||
| INCOME FROM OPERATIONS | 1,440,253 | 1,642,706 | ||
| OTHER INCOME | ||||
| Other Income | 250,000 | 79,174 | ||
| Total Other Income | 250,000 | 79,174 | ||
| NET INCOME | $ 1,690,253 | $ 1,721,880 |
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, the company collected $834,690 in Brand Fund Fees in 2023. This provides a snapshot of the financial scale of the Brand Fund, which is used for advertising, marketing, and promotion of the Pump It Up brand.
For a prospective franchisee, this figure indicates the magnitude of resources available for brand-building activities. It's important to note that franchisees contribute to this fund as a percentage of their gross sales (currently 2%), and Pump It Up has the right to increase this up to 3%. The Brand Fund is used at the franchisor's discretion to enhance the Pump It Up system and marks.
The FDD also states that Pump It Up prepares an annual, unaudited statement of the Brand Fund's collections and expenses, available for review upon written request. This offers franchisees a degree of transparency regarding how the Brand Fund is managed and spent. While the franchisor aims to maximize recognition of the Pump It Up brand, they do not guarantee that expenditures will directly benefit each franchise location in proportion to their contribution.