What is Matt Moder's role in the Pump It Up initial training program?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Denialle Shupe conducts the initial training program along with other specific members of our corporate team. Ms. Shupe has served as our Mission Control and Training Manager since March 2021 (Ms. Shupe has over 13 years' experience with the management and operation of Pump It Up Businesses). Lauren Tebbenhoff, our President, has been with us April 2016 and provides business operations training (Ms. Tebbenhoff was also a franchise business consultant with our predecessor from October 2009 to October 2013). Bryan Andrews, our Director of Facilities Operations, has been with us since September 2016 and provides facilities operations training (Mr. Andrews also has over five years of experience as a franchise business consultant for BounceU). Matt Moder, our Director of Data Sciences and Marketing, has been with us since April 2019 and provides data and marketing training (Mr. Moder has over 12 years' experience in data sciences). Aracely Arevalo, our Senior Marketing Manager, has been with us since March 2018 and provides marketing training (Ms. Arevalo has over 5 years of marketing experience).
Source: Item 11 — FRANCHISORS'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–41)
What This Means (2025 FDD)
According to the 2025 Pump It Up Franchise Disclosure Document, Matt Moder, who has been with Pump It Up since April 2019, serves as the Director of Data Sciences and Marketing. In the initial training program, he provides training related to data and marketing. The FDD notes that Mr. Moder has over 12 years of experience in data sciences.
This means that new Pump It Up franchisees will receive instruction from Matt Moder on how to leverage data and marketing strategies to effectively promote and manage their franchise. This training is crucial for understanding how to attract customers, analyze market trends, and make informed business decisions based on data.
Prospective franchisees should consider Mr. Moder's expertise and the data and marketing training provided as a valuable resource for maximizing their franchise's potential. Understanding the specifics of this training, including the topics covered and the tools and techniques taught, would be beneficial for anyone considering investing in a Pump It Up franchise.