What kind of administrative expenses can Pump It Up and its affiliates be reimbursed for from the Brand Fund?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
We and our affiliates may be reimbursed by the Brand Fund for administrative expenses directly related to the Brand Fund's marketing programs, including without limitation, conducting market research, preparing advertising and marketing materials, and collecting and accounting for contributions to the Brand Fund.
We may use the Brand Fund to pay the administrative costs of the Brand Fund including managing the advertising, marketing, and promotional programs and payment of outside vendors utilized by the Brand Fund.
We may use the Brand Fund to pay the reasonable salaries and benefits of personnel (including our personnel and our affiliates' personnel) who manage and administer the Brand Fund.
We may use the Brand Fund to pay for other administrative costs, travel expenses of personnel while they are on Brand Fund business, meeting costs, overhead relating to Brand Fund business, and other expenses that we incur in activities reasonably related to administering or directing the Brand Fund and its programs.
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, Pump It Up and its affiliates can be reimbursed from the Brand Fund for administrative expenses directly related to the Brand Fund's marketing programs. These expenses include conducting market research, preparing advertising and marketing materials, and collecting and accounting for contributions to the Brand Fund.
Additionally, the Brand Fund may cover the administrative costs of managing advertising, marketing, and promotional programs, as well as payments to outside vendors. The Brand Fund can also be used to pay the reasonable salaries and benefits of personnel, including Pump It Up's personnel and its affiliates' personnel, who manage and administer the Brand Fund.
Other reimbursable administrative costs include travel expenses for personnel on Brand Fund business, meeting costs, overhead related to Brand Fund business, and other expenses incurred in activities reasonably related to administering or directing the Brand Fund and its programs. This means that franchisees should be aware that a portion of their Brand Fund contributions may be used to cover these administrative expenses, which are determined at the discretion of Pump It Up.