Where does the initial training program for Pump It Up take place?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchised Business within 6 months of executing your Lease and within 18 months of signing the Franchise Agreement.
TRAINING
Initial Training Program
Before you open the Franchised Business, you (or your Operating Principal) must attend and complete our initial training program. The initial training program involves classroom instruction as well as hands-on instruction at a Pump It Up facility of our choosing and/or at any other location as we may specify in writing. We may, in our sole discretion, provide the initial training program entirely or in part via video conference or other online or virtual means at dates and times designated by us. If you obtain an operating Pump It Up Business by transfer from another Pump It Up franchisee, you must complete this initial training program within 60 days of operating that Pump It Up Business, unless otherwise specified by us. If you are opening a new location, the initial training program must be completed in advance of the opening of your Franchised Business. You must pay all travel, living and other expenses incurred by you and your employees while attending or otherwise participating in the training. The Initial Training Program is offered periodically on an as-needed basis, as we determine such a need.
If any individual who is required to complete the initial training program fails to successfully complete the initial training program per our standards, then that individual may repeat the program, or you may send a substitute to complete the next available program. We may charge you a tuition fee for substitute or additional employees (including those repeating training) who attend the initial training program. We may require that any replacement managerial personnel satisfactorily complete our training programs within 90 days of being designated as managerial personnel. Replacement managerial personnel may: (1) attend the next training program offered by us; or (2) be trained by your training personnel. All persons attending initial training are required to sign our standard Liability Waiver and Release, a copy of which is attached to this disclosure document as Exhibit "H."
Denialle Shupe conducts the initial training program along with other specific members of our corporate team. Ms. Shupe has served as our Mission Control and Training Manager since March 2021 (Ms. Shupe has over 13 years' experience with the management and operation of Pump It Up Businesses). Lauren Tebbenhoff, our President, has been with us April 2016 and provides business operations training (Ms. Tebbenhoff was also a franchise business consultant with our predecessor from October 2009 to October 2013).
Source: Item 11 — FRANCHISORS'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–41)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, the initial training program involves both classroom instruction and hands-on training. This training takes place at a Pump It Up facility chosen by the company, at the corporate headquarters, or at any other location that Pump It Up specifies in writing. Pump It Up retains the discretion to provide the initial training program entirely or partly via video conference or other online or virtual means at designated dates and times.
Before opening a Pump It Up franchise, the franchisee or their Operating Principal must attend and complete the initial training program. If a franchisee obtains an operating Pump It Up Business by transfer, they must complete the initial training program within 60 days of operating that Pump It Up Business, unless otherwise specified by Pump It Up. The initial training program must be completed before opening a new location. Franchisees are responsible for covering all travel, living, and other expenses incurred while attending or participating in the training.
The 2025 FDD also states that the Pump It Up training center is located at the corporate headquarters in Phoenix, Arizona. The training includes on-the-job training at a Pump It Up facility or at any location Pump It Up may specify, including virtual training as designated by them. This training is completed after the franchisee has executed a lease for the premises or has obtained an operating Pump It Up Business by transfer from another Pump It Up franchisee.
Denialle Shupe, the Mission Control and Training Manager, conducts the initial training program along with other members of the Pump It Up corporate team. Other trainers include Lauren Tebbenhoff (President), Bryan Andrews (Director of Facilities Operations), Matt Moder (Director of Data Sciences and Marketing), and Aracely Arevalo (Senior Marketing Manager).