Is the initial franchise fee uniform for all Pump It Up franchisees?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
id="page-13-1">Initial Franchise Fee
You must pay us an Initial Franchise Fee in the amount of $30,000 no later than the date that you sign the Franchise Agreement. The Initial Franchise Fee offsets the expenses PIU incurs to market to, provide assistance to, research, award, and train franchisees. The Initial Franchise Fee PIU charges new franchisees is generally uniformly applied.
PIU may refund to you up to fifty percent (50%) of the Initial Franchise Fee you paid to PIU if: (1) after making a good faith effort, as determined by us in our reasonable discretion, you: (i) are unable to sign a lease agreement or real estate purchase agreement for a Premises to operate your Pump It Up Franchised Business within one year from the Effective Date of the Franchise Agreement, or (ii) are unable to secure lender financing for the development and operation of your Pump It Up Franchised Business within one year of the Effective Date of the Franchise Agreement; and (2) you provide us with written notice of your request for a refund prior to the one year anniversary of the Franchise Agreement; and (3) you execute a voluntary termination agreement and general release (see Exhibit E) with us.
The Initial Franchise Fee and all other fees are uniform for all similarly situated franchisees. PIU may, however, where PIU believes an adjustment is warranted, waive, reduce or change the amount or the payment date for any fee or amount payable to us. Factors that may warrant an adjustment include, but are not limited to: larger or more experienced prospective franchisees;
Source: Item 5 — INITIAL FEES (FDD pages 14–15)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, the initial franchise fee is generally uniformly applied, with the standard fee being $30,000. This fee is due upon signing the Franchise Agreement and is used to offset Pump It Up's expenses related to marketing, assisting, researching, awarding, and training franchisees.
However, Pump It Up does reserve the right to adjust the initial franchise fee on a case-by-case basis. The document states that Pump It Up may waive, reduce, or change the amount or payment date of any fee if they believe an adjustment is warranted. Factors that may lead to an adjustment include the franchisee being larger or more experienced, having previous experience with Pump It Up or its affiliates, departing from another franchise system, or other unique circumstances.
Pump It Up also offers a discount to U.S. military veterans. In 2025, honorably discharged U.S. military veterans are eligible for a 25% discount on the initial franchise fee for their first location. Despite the general uniformity, prospective franchisees should be aware that the initial franchise fee is subject to change based on individual circumstances and should inquire about any potential discounts or adjustments during their discussions with Pump It Up.