What industries does Pump It Up operate within?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
ket and Competition**
We are part of the children's recreation, amusement, and entertainment industry. Our principal targeted customers are children under the age of 18. We also are an attractive venue for organizations including after-school programs, day care facilities, and youth sporting groups. We compete with businesses and opportunities within the inflatable or specialized children's entertainment and amusement industry (including BOUNCEU facilities franchised by our affiliate as described above) such as gymnastics, trampoline facilities and other businesses that have the same target market. We also compete with other non-specialized party offerings including bowling alleys, movie theaters and pizza parlors. Sales from a Pump It Up Business are not seasonal in nature.
Industry Specific Regulations
There may be regulations specific to the operation of a Pump It Up Business in your state that, among other things, require you to maintain a certain ratio between supervisory employees and the number of children on each ride or in the Arena or event room. You are required to comply with all local, state, and federal health and sanitation laws and regulations. Many states now regulate the use of amusement rides, which include inflatable devices. You should consult with your attorney and local, state, and federal government agencies before investing in a franchise to determine all of the legal requirements that you must comply with, and consider their impact on you and the cost of compliance. It is your responsibility to investigate, satisfy, and stay current on all local, state, and federal laws and regulations since they vary from place to place and can change over time.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–12)
What This Means (2025 FDD)
According to the 2025 Pump It Up Franchise Disclosure Document, Pump It Up operates within the children's recreation, amusement, and entertainment industry. Its primary target customers are children under the age of 18. Pump It Up also serves organizations such as after-school programs, day care facilities, and youth sporting groups.
Pump It Up faces competition from other businesses within the inflatable or specialized children's entertainment and amusement industry, including facilities franchised by its affiliate, BOUNCEU. It also competes with businesses such as gymnastics, trampoline facilities, bowling alleys, movie theaters, and pizza parlors. These businesses all target the same customer base as Pump It Up.
Pump It Up businesses generate revenue from parties, open jump sessions, camps, and special events. These businesses feature branded inflatable equipment and other active and creative games, merchandise, food, and services. The facilities include playrooms called arenas where children can engage in physical and mental challenges in a safe and clean environment. After arena time, guests can use a party room for eating, opening presents, and other activities.