What is included in the Average Gross Revenue for a Pump It Up franchise?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
| Month | 2022 Highest Gross Revenue | 2022 Lowest Gross Revenue | 2022 Median Gross Revenue | 2022 Average Monthly Gross Revenue | 2022 Stores Above Average Gross Revenue | % of Stores Above Average Gross Revenue |
|---|---|---|---|---|---|---|
| May | $127,404 | $21,104 | $59,775 | $61,039 | 20 | 45% |
| Jun | $127,992 | $21,140 | $50,555 | $57,116 | 17 | 39% |
| Jul | $128,408 | $18,335 | $50,169 | $51,557 | 18 | 41% |
| Aug | $95,044 | $15,437 | $43,369 | $48,571 | 18 | 41% |
| Sep | $118,762 | $20,063 | $46,666 | $54,771 | 20 | 45% |
| Oct | $177,709 | $29,080 | $60,250 | $75,078 | 16 | 36% |
| Nov | $143,932 | $17,686 | $56,661 | $65,430 | 17 | 39% |
| Dec | $135,130 | $29,848 | $58,898 | $67,374 | 17 | 39% |
NOTES:
- (1) The Average Gross Revenue reflects all revenue derived from operating the Pump It Up business, including, but not limited to, all services and products sold, all video game machine and vending machine proceeds, and all amounts that are received at or away from the Premises, whether from cash, check, credit and debit card, barter, exchange, trade credit, or other credit transactions. The Average Gross Revenue excludes all federal, state, or municipal sales, use, or service taxes collected from customers and paid to the appropriate taxing authority and will be reduced by the amount of any documented refunds, credits, allowances, and charge-backs provided to customers in good faith.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 50–55)
What This Means (2025 FDD)
According to the 2025 Pump It Up Franchise Disclosure Document, the Average Gross Revenue includes all revenue derived from operating the Pump It Up business. This encompasses all services and products sold, proceeds from video game and vending machines, and all amounts received at or away from the premises. This revenue can come from various transaction methods, including cash, check, credit and debit card, barter, exchange, trade credit, or other credit transactions.
However, the Average Gross Revenue calculation excludes certain items. Specifically, it does not include federal, state, or municipal sales, use, or service taxes collected from customers and then paid to the appropriate taxing authority. Additionally, the Average Gross Revenue will be reduced by the amount of any documented refunds, credits, allowances, and charge-backs provided to customers in good faith.
Pump It Up emphasizes that the financial performance representations are based on data submitted by franchisees. The franchisor also notes that they do not dictate a specific accounting method for franchisees to report gross revenues, but they believe the figures are based on cash accounting. Prospective franchisees can request written substantiation of the data presented in the financial performance representations.