Does Pump It Up have guidelines for local marketing and promotion?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
rand Fund. If we terminate the Brand Fund, we will spend all monies in the fund for advertising and/or promotional purposes or distribute all unspent monies to our franchisees, and to us and our affiliates, in proportion to their, and our, respective Brand Fund contributions during the preceding 12-month period.
C. Local Store Marketing.
- (1) Attracting customers for your Franchised Business will require you to make consistent marketing efforts in your community through various methods, including media advertising, electronic advertising, direct mail advertising, and display and use of in-store promotional materials. As a result, you should develop, on an annual basis, a marketing plan for the Franchised Business and your Protected Area ("Marketing Plan"). You should comply with all requirements regarding the Marketing Plan, including use of appropriate advertising and marketing materials, placement and purchase of advertising and marketing materials and media, participation in and use of approved online social media networks and tools, and compliance with all recommended promotional recommendations and guidelines. After opening your Franchised Business, in addition to your Brand Fund contribution, you are expected to spend for advertising and marketing in your Protected Area ("Local Store Marketing") the greater of $12,000 or 2% of the Gross Revenues of the Franchised Business (which amount may be modified by us from time to time in accordance with Section 9.B.). You must begin conducting Local Store Marketing no later than when you open the Franchised Business. We have the right to review all documents applicable to the marketing of the Franchised B
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, franchisees are required to make consistent marketing efforts in their community using various methods, including media advertising, electronic advertising, direct mail advertising, and in-store promotional materials. Pump It Up expects franchisees to develop an annual marketing plan for their franchised business and protected area, complying with all requirements regarding advertising materials, placement, online social media, and promotional recommendations.
After opening, franchisees are expected to spend on local store marketing the greater of $12,000 or 2% of the franchised business's gross revenues. This amount may be modified by Pump It Up from time to time. Franchisees must begin local store marketing when they open their business. Pump It Up has the right to review all marketing documents and audit the franchised business if they believe an adequate amount of money has not been spent on local store marketing.
Moreover, franchisees must actively participate in all marketing and advertising programs designated by Pump It Up, including social media programs, and comply with all guidelines set forth in the manuals. Pump It Up reserves the right to set up social media accounts for the franchisee 60 days before opening to assist in initial promotion. Franchisees must also identify Pump It Up as the primary administrator and provide primary administration rights for any social media or digital marketing accounts they create.
Franchisees may purchase local advertising and promotional materials from Pump It Up or any source consistent with system standards. If purchasing from another source, the materials must comply with federal and local laws, regulations, and Pump It Up's advertising and promotion guidelines. Pump It Up reserves the right to prohibit the use of non-compliant materials. All advertising and promotional materials must be clear, factual, not misleading, and conform to ethical standards and Pump It Up's policies.