What is the geographic scope of the Pump It Up non-compete during the term of the agreement?

According to the 2025 Pump It Up FDD, during the term of the franchise agreement, there is no geographical limitation on the restrictions regarding engaging in a competing business. This means that while you are a Pump It Up franchisee, you cannot own, operate, or be involved with any competing children's entertainment center or recreation business, regardless of its location.

The FDD defines "Competing Businesses" as (1) children's entertainment centers, or (2) recreation or entertainment businesses whose method of operation or trade dress is similar to that employed in the Pump It Up system. This broad definition means franchisees must be very careful about any other business ventures they pursue during the term of their Pump It Up franchise.

This restriction is significant because it prevents a franchisee from simultaneously operating a similar business, even in a different market. While this protects Pump It Up's brand and business model, it also limits the franchisee's entrepreneurial activities during the agreement term. Franchisees should carefully consider this restriction and how it might affect their other business interests or future plans.