Must a Pump It Up franchisee's use of social media be consistent with Pump It Up's guidelines?

and promotional materials, and you will be required to pay those third parties for their services without any offset to your required

Local Store Marketing expenditures. We may require you to participate in company marketing initiatives including utilization of certain social media platforms (see Social Media, below) including but not limited to Facebook, X (Twitter), Google My Business, Yelp, and Pinterest. Your use (as well as the use of your employees in conjunction with their employment or involving the Marks or facilities) of any social media platform should be consistent with our guidelines for use of social media that we will provide you in the Manuals and in other writings that we may amend from time to time. You may not develop, maintain, or authorize any website or other online presence that mentions or describes us, you or the Franchised Business or displays any of the Marks without our prior express written consent. Your advertising, promotion, and marketing must be completely clear, factual, not misleading, and conform to both the highest standards of ethical advertising and marketing and the advertising and marketing policies that we prescribe from time to time. You may not use direct advertising and marketing to customers located in the Protected Area of another Pump It Up franchisee. If you have a Protected Area, you may only use direct advertising and marketing or utilize applicable social media platforms directed at customers located within your Protected Area.

You may purchase local advertising and promotional materials from us or any source that is consistent with System Standards. Periodically, we may provide you with samples or templates of advertising, marketing, and promotional formats and materials at no cost. If you purchase marketing materials from a source other than us or our affiliates, these materials must comply with federal and local laws and regulations and with the guidelines for advertising and promotion that may be promulgated from time to time by us and otherwise be compliant with System Standards. To the extent we learn of any materials that are not compliant with System Standards, we reserve the right to prohibit you from using such materials or language in any advertising and promotion.

Social Media

We reserve the right to set up any social media accounts for you within 60 days prior to the opening of your Pump It Up Franchised Business. These social media accounts may include Facebook, X (Twitter), Yelp, Instagram, TikTok and/or Snapchat and are intended to assist in the initial promotion of your Pump It Up business. You must identify us as the primary administrator and provide us with primary administration rights for any social media or digital marketing accounts that you use in conjunction with your Franchised Business. Digital marketing accounts may include Groupon, Amazon Local, Travelzoo, Vagaro or other similar digital marketing platforms. We will grant you administrator rights to any social media account that we set up that is associated with your Pump It Up Franchised Business. It is expected that you will ensure that your employees are aware of our social media policies and comply with such policies, as outlined in the Manuals or otherwise in writing by us.

Contests and Promotions

We reserve the right to organize and schedule national promotions that we will communicate to you prior to initiating ("National Promotions").

Source: Item 11 — FRANCHISORS'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–41)