What should the Pump It Up franchisee's marketing plan include?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
rand Fund. If we terminate the Brand Fund, we will spend all monies in the fund for advertising and/or promotional purposes or distribute all unspent monies to our franchisees, and to us and our affiliates, in proportion to their, and our, respective Brand Fund contributions during the preceding 12-month period.
C. Local Store Marketing.
- (1) Attracting customers for your Franchised Business will require you to make consistent marketing efforts in your community through various methods, including media advertising, electronic advertising, direct mail advertising, and display and use of in-store promotional materials. As a result, you should develop, on an annual basis, a marketing plan for the Franchised Business and your Protected Area ("Marketing Plan"). You should comply with all requirements regarding the Marketing Plan, including use of appropriate advertising and marketing materials, placement and purchase of advertising and marketing materials and media, participation in and use of approved online social media networks and tools, and compliance with all recommended promotional recommendations and guidelines. After opening your Franchised Business, in addition to your Brand Fund contribution, you are expected to spend for advertising and marketing in your Protected Area ("Local Store Marketing") the greater of $12,000 or 2% of the Gross Revenues of the Franchised Business (which amount may be modified by us from time to time in accordance with Section 9.B.). You must begin conducting Local Store Marketing no later than when you open the Franchised Business. We have the right to review all documents applicable to the marketing of the Franchised Business. We reserve the right to audit your Franchised Business pursuant to Sections 8(d)(1) and 8(d)(2) above if we believe, in our sole discretion, that you have not expended an adequate amount of money on Local Store Marketing. If our audit reveals that you are not contributing, or have not contributed previously, the requisite amount, you may be required to repay us the costs and expenses incurred in auditing your Franchised Business. In addition, if you fail to expend the expected amount, then you may be required to contribute to the Brand Fund any amounts that you should have expended to reach the local advertising requirement. If we determine, in our sole discretion, that your Local Store Marketing efforts do not adequately or properly promote the Franchised Business and the System as a whole, we reserve the right to either require you to undertake specific marketing initiatives or to undertake such initiatives (as we direct and paid for by you) on your behalf, and you must reimburse us for the costs and expenses related to such, including a reasonable fee for our time related to such efforts. All payments and/or actions due under this Section 9.C.(1) must be done within 30 days after completion of our audit of your Franchised Business.
- (2) Your local marketing and promotion must follow our guidelines, which may include, among other things, requirements for, or restrictions regarding, the use of the Marks and notices of our website's domain name in the manner we designate. We may specify third parties for you to use for the design and development of your local marketing and promotional materials, and you will be required to pay those third parties for their services without any offset to your required Local Store Marketing expenditures. We may require you to participate in company marketing initiatives including utilization of certain social media platforms (see Section 9.C.(5) below) including but not limited to Facebook, X (Twitter), Instsagram, TikTok, Yelp, and Pinterest. Your use (as well as the use of your employees in conjunction with their employment or involving the marks or facilities) of any social media platforms should be consistent with our guidelines for use of social media that we will provide you in the Manuals and in other writing that we may amend from time to time. You may not develop, maintain, or authorize any website that mentions or
describes you or the Franchised Business or displays any of the Marks without our prior express written consent.
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, franchisees are required to develop an annual marketing plan for their franchised business and protected area. This plan should comply with Pump It Up's requirements, including the use of appropriate advertising and marketing materials, placement and purchase of advertising and marketing media, participation in approved online social media networks and tools, and adherence to recommended promotional guidelines.
Pump It Up franchisees are expected to spend a minimum amount on local store marketing after opening their franchise. This amount is the greater of $12,000 or 2% of the franchise's gross revenues. This expenditure may be modified by Pump It Up from time to time. Franchisees must begin local store marketing when they open their business. Pump It Up retains the right to review all documents related to the marketing of the franchised business and can audit the business if they believe an adequate amount of money has not been spent on local store marketing.
Pump It Up franchisees must actively participate in marketing and advertising programs designated by Pump It Up or the Brand Fund, including social media programs like Facebook, X (Twitter), and Instagram, and comply with all guidelines set forth by Pump It Up. Pump It Up reserves the right to set up social media accounts for the franchisee 60 days before opening to assist in initial promotion. Franchisees must identify Pump It Up as the primary administrator and provide primary administration rights for any social media or digital marketing accounts created for the franchised business.
Pump It Up also reserves the right to organize and schedule national promotions, which may include charity events, price promotions, and business segment drivers. Franchisees may be required to participate in these national promotions, which may include displaying marketing materials, advertising the promotions through email and other media, and promoting the promotions on local websites and social media platforms.