Are Pump It Up franchisees always free to speak openly about their experiences with Pump It Up Holdings?

According to Pump It Up's 2025 Franchise Disclosure Document, franchisees are not always free to speak openly about their experiences with Pump It Up Holdings. The FDD indicates that in some instances, franchisees may sign provisions restricting their ability to speak openly about their experience. This means that a prospective franchisee may not get a complete picture of the franchise system from speaking with current and former franchisees, as some may be bound by confidentiality agreements.

The FDD also notes that in the last three fiscal years, two Pump It Up franchisees signed an agreement that included a confidentiality clause. These agreements related to the resolution of litigation and/or disputes between the franchisee and Pump It Up. This suggests that while not common, confidentiality agreements are used by Pump It Up in certain situations, particularly when settling disputes.

Prospective franchisees should be aware of this and consider it when conducting their due diligence. It would be prudent to ask Pump It Up about the circumstances under which such confidentiality agreements are used and to try to speak with a range of current and former franchisees to get a balanced perspective, keeping in mind that some franchisees may be restricted in what they can share.